Web Survey Bibliography
Title My opinion counts
Author Solomon, M.B.
Source Quirk's Marketing Research Review, July, 2002
Access date 28.07.2004
Abstract More than a source of entertainment, a stealthy way to monitor the purchasing habits of American citizens, or just another way to advertise, online research is an avenue through which companies large and small learn more about their brands and forge relationships with customers. Within the last few years, online methodologies have become stops on the path toward a company understanding its consumers and managing customer relationships. But this communication goes both ways; while companies can "talk" to their customers, it's also a way for consumers to tell companies what they think of the products and services they use. If customers have gripes, for instance, about the new flavor of iced tea from Snapple, or the latest look in sneakers from Nike, they have the opportunity to air their views, and to get paid for doing so. And those who are a little more tech-savvy - the experienced Web surfers - can talk about their views on everything from their favorite (or least favorite) Web sites to online privacy and Web site registration.
Access/Direct link Homepage - journal (full text)
Year of publication2002
Bibliographic typeJournal article
Web Survey Bibliography - Quirk's Marketing Research Review (156)
- Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Managing mobile research: How it's different and why it matters; 2013; Kachhi-Jiwani, D., Tucker, J., Wilding-Brown, L.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Research company spotlight - Mobile surveys; 2012
- Not just playing around; 2012; Ewing, T.
- Flowing with the mainstream. Is mobile market research finally living up to the hype?; 2012; Townsend, L.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- A report on the Confirmit Market Research Software Survey ; 2012; Macer, T., Wilson, S.Wilson, Sheila
- A beginner's guide to DIY research ; 2012; Cates, T.
- Why "mobile" (as we know it) is the wrong focus ; 2012; Smithee, B.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- By the Numbers: Why your research strategy needs mobile; 2012; King, D.
- Don't rush through the qualitative screening process ; 2012; Dodson, D.
- Appreciating the value of traditional research in a digital world; 2012; Turner, S.
- Mixing old and new qualitative methods ; 2012; Kaisner, C., Lindley , K.
- For winning qualitative, make it high-touch + high-tech; 2012; Barber, E., McIlrath, M.
- Where gamification came from and why it could be here to stay; 2012; Ewing, T.
- Software Review: SurveySwipe; 2012; Macer, T.
- Gamification 101 - from theory to practice - part II ; 2012; Puleston, J.
- Data Use: Trying to bring the numbers alive ; 2012; Rung, J., Woll, B., Edstrom, C.
- Lessons to keep in mind when interviewing via Webcam; 2012; Carlon, M.
- Gamification 101 - from theory to practice - part I ; 2012; Puleston, J.
- Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates ; 2012
- 11 Easy Ways to Improve Your Survey Response Rates; 2012; Harker, J., LaMalfa, K.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents...; 2011; Gittelman, S. H., Portner, A.
- Seeking the right blend: Part I: What happens when you mix panel respondents and social network respondents...; 2011; Gittelman, S. H., Portner, A.
- By the Numbers: Survey routers? Approach with caution; 2011; Ribeiro, E.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- In the market for an online panel? What clients need to know; 2011; Hartmann, S.
- How Procter & Gamble worked to develop online data quality guidelines; 2011; Gloeckler, D.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- Data Use: How not to write a survey in the 21st century ; 2011; McCullough, P. R.
- Guidelines for easing parental fears regarding online research; 2011; Goldfarb Liss, P.
- Use these five Web-based approaches to shrink your research timelines, costs ; 2011; Cutler, A. D.
- Methods for ensuring online sample quality around the world ; 2011; Miller, C., Subbiah, S.
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekämper, T.
- Panel management in a mixed-mode (Web/mobile) research world ; 2010; Townsend, L.
- How attrition/conditioning effects impact response bias in online panels ; 2010; Gittelmam, S. H., Trimarchi, E.
- Take these steps to build your research on a solid foundation ; 2010; Hardy, M.
- Thoughts on the rise and future of online research ; 2010; Day, D.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Using a strong questionnaire to harvest high-quality data; 2010; Mora, M.
- Qualitative research panels: a new spin on traditional focus groups; 2010; Seidler, S.
- The pros and cons of survey routers in online research; 2010; Cape, P. J.