Web Survey Bibliography
Title In defense of on-line focus groups
Author Yoffie, A.J., Anzalone, M.
Source Quirk's Marketing Research Review, June, 1995
Access date 29.07.2004
Abstract "Why not acknowledge that technology inevitably giveth and taketh away and therefore try from the outset to magnify the benefits and minimize the costs?" This quotation from a recent article in the New York Times Magazine by Max Frankel illustrates our perspective on the current debate among marketing researchers: What is the value of on-line research and, in particular, on-line focus groups? While Tom Greenbaum stated in his article "Focus groups on the Internet: an interesting idea but not a good one" (QMRR, May 1995) that focus groups on the Internet -- and by implication any on-line groups -- are "not likely to result in effective focus group research," we believe that there is a place for on-line qualitative research and that researchers can successfully add it to their menu of available methodologies.
Access/Direct link Homepage - journal (full text)
Year of publication1995
Bibliographic typeJournal article
Web Survey Bibliography - 1995 (45)
- The effect of computer-assisted interviewing on data quality: A review.; 1995; de Leeuw, E. D., Hox, J., Snijkers, G.
- Subsequent questions may influence answers to preceding questions in mail surveys; 1995; Schwarz, N., Hippler, H. J.
- Little things matter: A sampler of how differences in questionnaire format can affect survey responses...; 1995; Smith, T. W.
- How to conduct self-administered and mail surveys; 1995; Bourque, L. B., Fielder, E. P.
- Effects of category order on answers in mail and telephone surveys; 1995; Dillman, D. A. et al.
- Alternative methods of presenting bi-polar scales in telephone interviews: 1 to 7 vs. -3 to +3 and neutral...; 1995; Schaeffer, N. C., Baker, K.
- A review of the 1992 VRS Exit Poll; 1995; Mitofsky, W. J., Edelman, M.
- The effects of alternative methods of collecting similarity data for multidimensional scaling; 1995; Bijmolt, T. H. A., Wedel, M.
- Mosaic and the information superhighway. A virtual tiger in your tank; 1995; Levy, C. M.
- The Prodigy Experiment in Using e-Mail for Tracking Public Opinion; 1995; Werner, J., Maisel, R., Robinson, K.
- Comparing Two Methods of Sending Out Questionnaires: E-Mail Versus Mail; 1995; Tse, A. C. B., Tse, K. C., Yin, C. H., Ting, C. B., Yi, K. W., Yee, K. P., Hong, W. C.
- Computer-assisted Personal Interviewing: An Experimental Evaluation of Data Quality and Cost; 1995; Baker, R. P., Bradburn, N. M., Johnson, R. A.
- Data Quality in a CAPI Survey: Keying Errors; 1995; Dielman, L., Couper, M. P.
- Electronic Surveys: Ethical Issues for Researchers; 1995; Goree, C. T., Marszalek, J. F.
- E-mail surveys elicit fast response, cut costs; 1995; Crowley, A.
- Survey Research in Cyberspace: Breaking Ground on the Virtual Frontier; 1995; Bishop, G. F., Fisher, B., Resnik, D., Margolis, M.
- Internet Solicitation of Research Subjects for Genetic-Studies; 1995; Biesecker, L. G., Derenzo, E. G.
- Using the Internet for data collection. An innovative electronic strategy; 1995; Fawcett J., Buhle, E. L. Jr.
- Surveys by E-mail and Internet; 1995; Chisholm, J.
- Method of psychological assessment, self disclosure, and experiential differences: A study of computer...; 1995; Loke, S. D., Gilbert, B.O.
- Respondent preferences toward audio-CASI and how that affects data quality; 1995; Kinsey, S.H., Thornberry, J.S., Carson, C.P., Duffer, A.P.
- The first year of computer-assisted interviewing for the Canadian Labour force survey; 1995; Simard, M., Dufour, J., Mayda, F.
- Using the Internet for gathering data and conducting research: Faster than the mail, cheaper than the...; 1995; Murray, P.J.
- How to Ask Survey Questions (The Survey Kit); 1995; Fink, A.
- In defense of on-line focus groups; 1995; Yoffie, A.J., Anzalone, M.
- Focus groups on the Internet: an interesting idea but not a good one; 1995; Greenbaum, T.
- Ethnography and the Internet: Research into Electronic Discourse Communities; 1995; Blair, K. L.
- An Exploratory-Study of The Perceived Benefits of Electronic Bulletin Board Use and Their Impact on...; 1995; Wotring, C. E., Forrest E. J., James, M. L.
- Comparing Response Rates and Response Content in Mail Versus Electronic Mail Surveys; 1995; Mehta, R., Sivadas, E.
- E-Mail Surveys: Potentials and Pitfalls; 1995; Oppermann, M.
- E-mail tools will cause Internet surveys to spread; 1995; Wingfield, N.
- An Assessment of the Response Rate Via the Postal Service and E-mail; 1995; Kittleson, M. J.
- A Quasi-experimental assessment of the effect of computerizing noncognitive paper-and-pencil measurements...; 1995; King, W. C., Miles, E. W.
- A study of civic life on the Internet; 1995; Fisher, B., Margolis, M., Resnik, D.
- Computer-Administered Surveys in Extension; 1995; Kawasaki, J. L., Raven, M. R.
- Using the Web as a Survey Tool: Results from the Second WWW User Survey; 1995; Pitkow, J. E., Recker, M. M.
- Results from the Third WWW User Survey; 1995; Pitkow, J. E., Kehoe, C. M.
- Evaluation Results from a Pilot Test of a Computerized Self-Administered Questionnaire (CSAQ) for the...; 1995; Sweet, E., Ramos, M.
- Using E-Mail/World Wide Web For Establishment Survey Data Collection; 1995; Clayton, R. L., Werking, G. S.
- Experiences with fax data reporting and questionnaire distribution; 1995; Appel, M. V., Petkunas, T. F., Russell, C. E.
- How computerized interviewing eliminates the screen-in bias of follow-up questions; 1995; Appel, V., Pinell, J.
- Using Electronic Mail Surveys and Computer Monitored Data for Studying Computer-Mediated Communication...; 1995; Anderson, S. E., Gansneder, B. M.
- Electronic surveys: A computer language-based approach; 1995; Hsu, J., Turoff, M.
- Surveys and questionnaires: A markup language based approach; 1995; Hsu, J.
- The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews...; 1994; Schwarz, N., Hippler, H. J.