Web Survey Bibliography
Title In defense of on-line focus groups
Author Yoffie, A.J., Anzalone, M.
Source Quirk's Marketing Research Review, June, 1995
Year 1995
Access date 29.07.2004
Abstract "Why not acknowledge that technology inevitably giveth and taketh away and therefore try from the outset to magnify the benefits and minimize the costs?" This quotation from a recent article in the New York Times Magazine by Max Frankel illustrates our perspective on the current debate among marketing researchers: What is the value of on-line research and, in particular, on-line focus groups? While Tom Greenbaum stated in his article "Focus groups on the Internet: an interesting idea but not a good one" (QMRR, May 1995) that focus groups on the Internet -- and by implication any on-line groups -- are "not likely to result in effective focus group research," we believe that there is a place for on-line qualitative research and that researchers can successfully add it to their menu of available methodologies.
Access/Direct link Homepage - journal (full text)
Year of publication1995
Bibliographic typeJournal article
Web Survey Bibliography (6390)
- Weighting Issues in Web-Surveys; 2002; Varedian, M.
- Recruiting respondents for web surveys: random and other samples; 2002; Schonlau, M.
- The development and administration of a population based Multimedia Computer Assisted Self Interview...; 2002; Robinson, E. M., Watson, P. D., Clark, T. C., Ameratunga, S. N.
- Determinants of Web mode choice in a ''Web and paper'' survey in a high education population; 2002; Romano, M. F., Himmelmann, M.
- Successful Recruitment for Online Access Panels; 2002; Goeritz, A.
- Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors; 2002; Yoon, D., Cropp, F., Cameron, G.
- The Impact of the Internet on Society; 2002; Allin, P., Bowman, J., Cooper-Green, E. J., Randall, C.
- Can Adopters Narrow the Digital Divide? The Case of Greece; 2002; Leandros, N.
- Measuring the Digital Divide; 2002; Riccardini, F., Fazio, M.
- Proprietary market research: are online panels appropriate?; 2002; McDevitt, P. K., Small, M. H.
- Visual Analog Scales: Do they have a role in the measurement of preferences for health states?; 2001; Torrance, G. W., Feeny, D., Furlong, W.
- Trends in household survey nonresponse: A longitudinal and international comparison; 2001; de Leeuw, E. D., de Heer, W.
- The construction of attitudes; 2001; Schwarz, N., Bohnerd, G.
- Subscale distance and item clustering effects in self-administered surveys: A new metric; 2001; Bradlow, E. T., Fitzsimons, G. J.
- Sociability and usability in online communities: determining and measuring success; 2001; Preece, J.
- On the use of college students in social science research: Insights from a second‐order meta&#...; 2001; Peterson, R. A.
- Introduction to behavioral research on the internet; 2001; Birnbaum, M. H.
- Improving the measurement of quality of life in older people: the York SF-12; 2001; Iglesias, C. P., Birks, Y. F., Torgerson, D. J.
- Experiments on column width spacing in the University of Michigan Student Life Survey; 2001; Boyd, C. J., McCabe, S. E., Couper, M. P., Crawford, S. D.
- Building an alternative response process model for business surveys; 2001; Willimack, D. K., Nichols, E. M.
- Ethische Dimensionen der Online-Forschung; 2001; Dzeyk, W.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.
- Standards for Quality Assurance for Online Surveys; 2001
- Differential effects of Ecstasy and cannabis on self-reports of memory ability: a web-based study; 2001; Rodgers, J., Buchanan, T., Scholey, A. B., Heffernan, T. M., Ling, J., Parrott, A. C.
- Ethical issues in qualitative research on internet communities; 2001; Eysenbach, G., Till, E. J.
- Web experiment on colour harmony principles applied to computer user interface design; 2001; Laugwitz, B.
- Knowledge acquisition, navigation and eye movements from text and hypertext; 2001; Naumann, A., Waniek, J., Krems, J. F.
- CGI versus JavaScript: A Web experiment on the reversed hindsight bias; 2001; Schwarz, S., Reips, U. -D.
- Stimulus delivery on the Web: What can be presented when calibration isn t possible; 2001; Krantz, J. H.
- Score Reliability in Webor Internet-Based Surveys: Unnumbered Graphic Rating Scales versus Likert-Type...; 2001; Cook, C., Heath, F., Thompson, R. L., Thompson, B.
- Lessons Learned from the Administration of a Web-Based Survey; 2001; Mertler, C. A.
- A Comparison of Web-based and Paper-and-Pencil Library Satisfaction Survey Results; 2001; Perkins, G. H., Yuan, H.
- A Comparison of the Random Digit Dialing Telephone Survey Methodology with Internet Survey Methodology...; 2001; Chang, L. C., Krosnick, J. A.
- On-line student feedback: A pilot study ; 2001; Galbraith, L. B., Gee, P., Jennings, F., Riley, R.
- Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail ; 2001; Howes, C. M., Mailloux, M. R.
- Probability-Based Survey Research on the Internet; 2001; Krotki, K., Dennis, J. M.
- Population Censuses on the Internet; 2001; Haug, W.
- Internet Surveys - Potentials for Use in Scientific Research; 2001; Galesic, M.
- Comparing social desirability responding on world wide web and paper-administered surveys; 2001; Hancock, D. R., Flowers, C. P.
- Facilitating research; 2001; Eysenbach, G., Wyatt, J. C.
- Metaevaluation of the Web-Based ATE Survey Evaluation System; 2001; Hartmann, D., Loizides, G.
- Online Data Collection With Special Populations Over the World Wide Web; 2001; Marcell, M. M., Falls, A. L.
- Trials and Tribulations: Conducting an Online, Web-based Survey; 2001; Jankowski, N. W., Van Selm, M.
- Reliability And Comparability Of Choice-Based Measures: Online and Paper-and-Pencil Methods of Administration...; 2001; Miller, T. W., Rake, D., Sumimoto, T., Hollman, P. S.
- Experimental analysis of survey response bias over the internet: Some results from the Retirement Perspectives...; 2001; McFadden, D., Winter, J.
- Retaining Virtue in a Virtual World: E-surveys in Public Policy Research; 2001; Mallett, T.
- Literature Review of Web and E-mail Surveys, Chapter III; 2001; Schonlau, M., Fricker, R. D., Elliot, M. N.
- Comparing Two Survey Approaches: Web and Traditional Mail; 2001; Howes, C. M., Mailloux, M. R.
- Weighting for nontelephone households in RDD surveys; 2001; Ferraro, D., Brick, J. M.
- A Comparison Of Electronic Surveying By E-Mail And Web; 2001; Brawner, C. E., Felder, R. M., Allen, R. H., Brent, R., Miller, T. K.