Web Survey Bibliography
Title In defense of on-line focus groups
Author Yoffie, A.J., Anzalone, M.
Source Quirk's Marketing Research Review, June, 1995
Access date 29.07.2004
Abstract "Why not acknowledge that technology inevitably giveth and taketh away and therefore try from the outset to magnify the benefits and minimize the costs?" This quotation from a recent article in the New York Times Magazine by Max Frankel illustrates our perspective on the current debate among marketing researchers: What is the value of on-line research and, in particular, on-line focus groups? While Tom Greenbaum stated in his article "Focus groups on the Internet: an interesting idea but not a good one" (QMRR, May 1995) that focus groups on the Internet -- and by implication any on-line groups -- are "not likely to result in effective focus group research," we believe that there is a place for on-line qualitative research and that researchers can successfully add it to their menu of available methodologies.
Access/Direct link Homepage - journal (full text)
Year of publication1995
Bibliographic typeJournal article
Web Survey Bibliography - Online qualitative research (759)
- From e-surveys to e-interviews: how to use technology to interact more intelligently with respondents...; 2004; Loewe, G.
- Internet-Usage within a Delphi-study; 2004; Balzer, L.
- The Influence of Visual Layout on Scalar Questions in Web Surveys; 2003; Christian, L. M.
- Was based questioning procedure; 2003; Batinic, B.
- Ten years after; 2003; Bradford, D. P.
- Are you talking to the right people?; 2003; Davis, H.
- Email-Befragung unter Direktkandidaten. Methodische Erfahrungen aus Baden-Württemberg und Rheinland-...; 2003; Faas, T.
- Conducting Qualitative Research On-Line in Student Affairs; 2003; Flowers, L. A., Moore III, J. L.
- Localizing TAM to meet industry’s needs utilizing mixed methodology in the Chinese TV market; 2003; Brosenne, M., Taniguchi, M., Wang, P.
- Measuring formats. Electronic measurement boosts programming; 2003; Mueller, R., Daehler, M.
- Measuring consumers' Internet behavior. Unique challenges require new solutions; 2003; Fulgoni, G. M.
- Getting X-efficiency in marketing research; 2003; Potter, T., Oxley, M.
- New Internet-driven choice modeling capabilities for global market research; 2003; Bakken, D. G., Nagel, J. N.
- Eminent Domain: An Evaluation Based on Criteria Relating to Equity, Effectiveness, and Efficiency; 2003; Cypher, M. L., Forgey, F. A.
- Safe Passages: Providing Online Support to Beginning Teachers; 2003; DeWert, M. H., Babinski, L. M., Jones, B. D.
- Survey of Transformative and Spiritual Dimensions of Higher Education; 2003; Duerr, M., Zajonc, A., Dana, D.
- Show Your Real Face: A Fan Study of the UK Big Brother Transmissions (2000, 2001, 2002). Investigating...; 2003; Jones, J. M.
- If the Internet is so clever, why aren't we all rich!; 2003; Poynter, R.
- Ethnographic research on the experience of Japanese elderly people online; 2003; Kanayama, T.
- Qualitative research; 2003; Arnold, C.
- Qualitative, quantitative methods combine for best online research; 2003; Kim, S.
- Web sites pay you to sound off about consumer issues; 2003; Anonymous
- "Focus groups in cyberspace": using the Internet for qualitative research; 2003; O' Connor, H., Madge, C.
- An Experimental Comparison of Computer-Mediated and Face-to-Face Focus Groups; 2003; Underhill, C., Olmsted, M. G.
- Net research is not quite global; 2003; Parmar, A.
- A Content Analysis of the Online Polls of Local Press and Measure of Framing Effect: Based on Consensus...; 2003; Hong, J.
- eTailQ: dimensionalizing, measuring and predicting etail quality; 2003; Wolfinbarger, M., Gilly, M.C.
- Asking Comparative Questions: A Comparison Of Three Wording Strategies; 2003; Liu, K.
- Design of Follow-up Questions in Web Surveys; 2003; Balter, O., Kjellstrom, O.
- Cognitive processes when answering online questionnaires; 2002; Fuchs, M.
- The American Internet User Survey; 2002; Campbell, D., Finer, S.
- Conducting Online Research; 2002; Hogg, A.
- Better television audience measurement through cable and satellite set top boxes; 2002; Harvey, B., Jarvis, T., Booth, R.
- The end of measurement as we know it?; 2002; Green, A.
- Online audience distribution and duplication. A new perspective on consumer behavior in tactical media...; 2002; Zeman, M.
- Optimising the effect of hybrid marketing campaigns; 2002; Rietberg, J., Menkveld, M.
- Improving Honeywell’s market research. Combining online surveys, traditional interviewing techniques...; 2002; Feld, K. G., Stone, W. K.
- E-research: Methods, Strategies and Issues; 2002; Anderson, T., Kanuka, H.
- Compare and contrast; 2002; Kindig, L.
- Drawing a few from many; 2002; Fitzgerald, A.
- At my own pace in my own place; 2002; Downes-Le Guin, T.
- Qualitatively Speaking: Online focus groups...here today, not gone tomorrow; 2002; Yoffie, A.J.
- Civic Engagement, Social Trust, and Online Deliberation; 2002; Goldthwaite, D., Price, V., Cappella, J. N.
- Statistical Data Validation in Web Instruments:An Empirical Study; 2002; Peytchev, A., Petrova, E.A.
- Research ethics in Internet-enabled research: Human subjects issues and methodological myopia; 2002; Walther, J. B.
- Ethical Issues for Qualitative Research in On-line Communities; 2002; Brownlow, C., O'Dell, L.
- Network ethnography and the hypermedia organization: new media, new organizations, new methods; 2002; Howard, P. N.
- Online research requires verification of information; 2002; Goldsborough, R.
- Using the Internet for surveys and health research; 2002; Eysenbach, G., Wyatt, J. C.
- The Political Economy of Privacy Among Special Populations: The Power Factor; 2002; Crowley, M.