Web Survey Bibliography
Title Focus groups on the Internet: an interesting idea but not a good one
Author Greenbaum, T.
Source Quirk's Marketing Research Review, May, 1995
Year 1995
Access date 29.07.2004
Abstract One of the major reasons that the focus group is such a popular research vehicle is that it permits a group of people who were recruited based on common demographics, attitudes or product usage behavior to talk among themselves in a controlled environment about a topic of interest to the client organization. The dynamics that occur in the room between the moderator and the participants, and among the various members of the group provide the energy for the discussion and the ability to understand different views about key areas of interest to marketers.
Access/Direct link Homepage - journal (full text)
Year of publication1995
Bibliographic typeJournal article
Web Survey Bibliography - 1995 (46)
- Weighting anchors: Verbal and numeric labels for response scales; 1995; O'Muircheartaigh, C. et al.
- The effect of computer-assisted interviewing on data quality: A review.; 1995; de Leeuw, E. D., Hox, J., Snijkers, G.
- Subsequent questions may influence answers to preceding questions in mail surveys; 1995; Schwarz, N., Hippler, H. J.
- Little things matter: A sampler of how differences in questionnaire format can affect survey responses...; 1995; Smith, T. W.
- How to conduct self-administered and mail surveys; 1995; Bourque, L. B., Fielder, E. P.
- Effects of category order on answers in mail and telephone surveys; 1995; Dillman, D. A. et al.
- Alternative methods of presenting bi-polar scales in telephone interviews: 1 to 7 vs. -3 to +3 and neutral...; 1995; Schaeffer, N. C., Baker, K.
- A review of the 1992 VRS Exit Poll; 1995; Mitofsky, W. J., Edelman, M.
- The effects of alternative methods of collecting similarity data for multidimensional scaling; 1995; Bijmolt, T. H. A., Wedel, M.
- Mosaic and the information superhighway. A virtual tiger in your tank; 1995; Levy, C. M.
- The Prodigy Experiment in Using e-Mail for Tracking Public Opinion; 1995; Werner, J., Maisel, R., Robinson, K.
- Comparing Two Methods of Sending Out Questionnaires: E-Mail Versus Mail; 1995; Tse, A. C. B., Tse, K. C., Yin, C. H., Ting, C. B., Yi, K. W., Yee, K. P., Hong, W. C.
- Computer-assisted Personal Interviewing: An Experimental Evaluation of Data Quality and Cost; 1995; Baker, R. P., Bradburn, N. M., Johnson, R. A.
- Data Quality in a CAPI Survey: Keying Errors; 1995; Dielman, L., Couper, M. P.
- Electronic Surveys: Ethical Issues for Researchers; 1995; Goree, C. T., Marszalek, J. F.
- E-mail surveys elicit fast response, cut costs; 1995; Crowley, A.
- Survey Research in Cyberspace: Breaking Ground on the Virtual Frontier; 1995; Bishop, G. F., Fisher, B., Resnik, D., Margolis, M.
- Internet Solicitation of Research Subjects for Genetic-Studies; 1995; Biesecker, L. G., Derenzo, E. G.
- Using the Internet for data collection. An innovative electronic strategy; 1995; Fawcett J., Buhle, E. L. Jr.
- Surveys by E-mail and Internet; 1995; Chisholm, J.
- Method of psychological assessment, self disclosure, and experiential differences: A study of computer...; 1995; Loke, S. D., Gilbert, B.O.
- Respondent preferences toward audio-CASI and how that affects data quality; 1995; Kinsey, S.H., Thornberry, J.S., Carson, C.P., Duffer, A.P.
- The first year of computer-assisted interviewing for the Canadian Labour force survey; 1995; Simard, M., Dufour, J., Mayda, F.
- Using the Internet for gathering data and conducting research: Faster than the mail, cheaper than the...; 1995; Murray, P.J.
- How to Ask Survey Questions (The Survey Kit); 1995; Fink, A.
- In defense of on-line focus groups; 1995; Yoffie, A.J., Anzalone, M.
- Focus groups on the Internet: an interesting idea but not a good one; 1995; Greenbaum, T.
- Ethnography and the Internet: Research into Electronic Discourse Communities; 1995; Blair, K. L.
- An Exploratory-Study of The Perceived Benefits of Electronic Bulletin Board Use and Their Impact on...; 1995; Wotring, C. E., Forrest E. J., James, M. L.
- Comparing Response Rates and Response Content in Mail Versus Electronic Mail Surveys; 1995; Mehta, R., Sivadas, E.
- E-Mail Surveys: Potentials and Pitfalls; 1995; Oppermann, M.
- E-mail tools will cause Internet surveys to spread; 1995; Wingfield, N.
- An Assessment of the Response Rate Via the Postal Service and E-mail; 1995; Kittleson, M. J.
- A Quasi-experimental assessment of the effect of computerizing noncognitive paper-and-pencil measurements...; 1995; King, W. C., Miles, E. W.
- A study of civic life on the Internet; 1995; Fisher, B., Margolis, M., Resnik, D.
- Computer-Administered Surveys in Extension; 1995; Kawasaki, J. L., Raven, M. R.
- Using the Web as a Survey Tool: Results from the Second WWW User Survey; 1995; Pitkow, J. E., Recker, M. M.
- Results from the Third WWW User Survey; 1995; Pitkow, J. E., Kehoe, C. M.
- Evaluation Results from a Pilot Test of a Computerized Self-Administered Questionnaire (CSAQ) for the...; 1995; Sweet, E., Ramos, M.
- Using E-Mail/World Wide Web For Establishment Survey Data Collection; 1995; Clayton, R. L., Werking, G. S.
- Experiences with fax data reporting and questionnaire distribution; 1995; Appel, M. V., Petkunas, T. F., Russell, C. E.
- How computerized interviewing eliminates the screen-in bias of follow-up questions; 1995; Appel, V., Pinell, J.
- Using Electronic Mail Surveys and Computer Monitored Data for Studying Computer-Mediated Communication...; 1995; Anderson, S. E., Gansneder, B. M.
- Electronic surveys: A computer language-based approach; 1995; Hsu, J., Turoff, M.
- Surveys and questionnaires: A markup language based approach; 1995; Hsu, J.
- The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews...; 1994; Schwarz, N., Hippler, H. J.