Web Survey Bibliography
Title Focus groups on the Internet: an interesting idea but not a good one
Author Greenbaum, T.
Source Quirk's Marketing Research Review, May 1995
Year 1995
Access date 29.07.2004
Abstract
One of the major reasons that the focus group is such a popular research vehicle is that it permits a group of people who were recruited based on common demographics, attitudes or product usage behavior to talk among themselves in a controlled environment about a topic of interest to the client organization. The dynamics that occur in the room between the moderator and the participants, and among the various members of the group provide the energy for the discussion and the ability to understand different views about key areas of interest to marketers.
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Year of publication1995
Bibliographic typeJournal article
Web survey bibliography - 1995 (13)
- The effect of computer-assisted interviewing on data quality: A review.; 1995; de Leeuw, E. D., Hox, J., Snijkers, G.
- Subsequent questions may influence answers to preceding questions in mail surveys; 1995; Schwarz, N., Hippler, H. J.
- How to conduct self-administered and mail surveys; 1995; Bourque, L. B., Fielder, E. P.
- Alternative methods of presenting bi-polar scales in telephone interviews: 1 to 7 vs. -3 to +3 and neutral...; 1995; Schaeffer, N. C., Baker, K.
- A review of the 1992 VRS Exit Poll; 1995; Mitofsky, W. J., Edelman, M.
- The effects of alternative methods of collecting similarity data for multidimensional scaling; 1995; Bijmolt, T. H. A., Wedel, M.
- The Prodigy Experiment in Using e-Mail for Tracking Public Opinion; 1995; Werner, J., Maisel, R., Robinson, K.
- Computer-assisted Personal Interviewing: An Experimental Evaluation of Data Quality and Cost; 1995; Baker, R. P., Bradburn, N. M., Johnson, R. A.
- Method of psychological assessment, self disclosure, and experiential differences: A study of computer...; 1995; Loke, S. D., Gilbert, B. O.
- Respondent preferences toward audio-CASI and how that affects data quality; 1995; Kinsey, S. H., Thornberry, J. S., Carson, C. P., Duffer, A. P.
- Focus groups on the Internet: an interesting idea but not a good one; 1995; Greenbaum, T.
- An Exploratory-Study of The Perceived Benefits of Electronic Bulletin Board Use and Their Impact on...; 1995; Wotring, C. E., Forrest E. J., James, M. L.
- The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews...; 1994; Schwarz, N., Hippler, H. J.