Web Survey Bibliography
Title WWW Site Measurement: A Collective Interview
Author Hurwitz, R.
Source World Wide Web Journal, 1, 3, pp. 121-126
Year 1996
Access date 07.08.2004
Full text doc (43k)
Abstract The Web's explosive growth and its consequent discovery by advertisers seem to have turned the measurement of individual site use into a frantic numbers game. There are now obvious incentives to boast about "hits" and push to its limits the tracking of users within and across sites. As a result, advertisers have become skeptical about the meaningfulness of the numbers they hear, while users have grown wary about leaving tracks in cyberspace. Such tensions surfaced at the January, 1996 Workshop on Internet Survey Methodology and Web Demographics, where over a third of the participants listed privacy versus data needs as a chief concern. These tensions will haunt future forums until standards for comparing data and assuring privacy are established.
The community of Web developers can speed up the process by looking again at the basic issues in measuring use. Might there not be a small, common set of answers, that satisfy everyone's interests, to questions like: What should we measure? How and why should we do it? How can we reconcile providers' needs for numbers with users' concerns for privacy? What non-invasive methods can overcome problems of counting that come with proxy servers, client-side caches and statelessness?
Developers who specialize in the collection and analysis of site use data are one group that should have practical answers to these questions. They, after all, depend on interest from the provider or sponsor, on one hand, and acceptance by the user public, on the other. So, to start the discussion, we invited "loggers" who presented their systems at the January workshop to a virtual interview, summarized below.
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Year of publication1996
Bibliographic typeJournal article
Web Survey Bibliography - 1996 (76)
- The VSB-Center savings project: Data collection methods, questionnaires and sampling procedures; 1996; Nyhus, E. K.
- The how and why of response latency measurement in telephone interviews; 1996; Bassili, J. N.
- The Direction of context effects. What determines assimilation or contrast in attitude measurement?; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- SUS - A quick and dirty usability scale; 1996; Brooke, J.
- Satisficing in surveys: Initial evidence; 1996; Krosnick, J. A. et al.
- Response latency as a signal to question problems in survey research; 1996; Bassili, J. N., Scott, S. B.
- Reducing mode effects in "mark all that apply" questions; 1996; Mooney, G. M., Carlson, B. L.
- Psychological sources of context effects in survey measurement; 1996; Sudman, S., Bradburn, N. M., Schwarz, N.
- Order effects within a question: Presenting categorical response alternatives; 1996; Sudman, S., Bradburn, N. M., Schwartz, N.
- Cognition and communication: Judgmental biases, research methods, and the logic of conversation; 1996; Schwarz, N.
- Addressing disturbing and disturbed consumer behavior: Is it necessary to change the way we conduct...; 1996; Petty, R. E., Cacioppo, J. T.
- A coding system for appraising questionnaires; 1996; Lessler, J. T., Forsyth, B. H.
- CGI scripts: Gateways to World-Wide Web power; 1996; Kieley, J. M.
- Polls, Surveys, and Choice Processor Technology on the World Wide Web; 1996; Urken, A. B.
- Evaluation of a computer-assisted self-interview component in a computer-assisted personal interview...; 1996; Couper, M. P., Rowe B.
- Changes in Interview Setting Under CAPI; 1996; Couper, M. P.
- The Internet: A New Opportunity for Marketing Research Firms; 1996; Iyer, R.
- The Methodological Issues in WWW Surveys; 1996; Vehovar, V., Batagelj, Z.
- A Web-Based Intelligent Survey Tool; 1996; Chen-Chi, S., Chen-Chi, C.
- Survey Research on the Internet: Trends and Practices among Major Companies Operating in the United...; 1996; Anonymous
- Using the Internet for travel and tourism survey research: Experiences from the net traveler survey; 1996; Schonland, A., Williams, P.
- Survey Said for the Web; 1996; Anonymous
- A Discussion of Data Collection Via the Internet; 1996; Sweet, E., Russell, C. E.
- Comparative Results between Computer Aided Data Collection Methods; 1996; MacElroy, W.
- How do You Know if Your Advertising is In Line On-line; 1996; Hollis, N.
- The Use of Internet as a Data Collection Method; 1996; Comley, P.
- Model-Based Inference for Complete-Data Statistics: From Voluntary Responses to Internet Surveys; 1996; Danes, J. E.
- Electronic Surveys: Methodological Implications for Using the World Wide Web to Collect Survey Data; 1996; Bertot, J. C., McClure, C. R.
- E-mail survey response rates: targeting increases response; 1996; Jackson, L. A., DeCormier, R.
- Emerging trends in the WWW user population; 1996; Pitkow, J. E., Kehoe, C. M.
- On-Line Research: Applications and Opportunities; 1996; Rounds, B., O'Donnell, A.
- Psychological Surveys on the Web; 1996; Bosnjak, M.
- TDE and Beyond: Data Collection on the World Wide Web; 1996; Clayton, R. L., Werking, G. S., Harrell, L. J.
- Surveying the Internet: Democratic Theory and Civic Life in Cyberspace; 1996; Fisher, B., Margolis, M., Resnik, D.
- The Transition to CAPI: Issues and Lessons Learned; 1996; Hillmer, T., Young, S.
- What a tangled Web: Conducting research on client WWW Sites; 1996; Hughes, D. W. W.
- Virtual Reality and Consumer Research: The Future is Here Today; 1996; Needel, S.P.
- WWW Site Measurement: A Collective Interview; 1996; Hurwitz, R.
- Looking for data in all the right places; 1996; Crowley, A.
- Is May Research Ethical?; 1996; Duncan, G.T.
- Virtual research exists, but how real is it; 1996; Roller, M.R.
- Online research costs about half that of traditional methods; 1996; Cleland, K.
- Cost and demand analysis of excimer laser use: First World Wide Web Internet survey of the interest...; 1996; Borer, M. J., Hebert, T. E., Breshears, D.
- Doing the right thing: Ethical cyberspace research; 1996; Boehlefeld, S.P.
- What's wrong with the "Golden Rule"? Conundrums of conducting ethical research in cyberspace; 1996; Allen, C.
- When cyberresearch goes awry: The ethics of the Rimm "Cyberporn" study; 1996; Thomas, J.
- Informed consent in the study of on-line communities: A reflection on the effects of computer-mediated...; 1996; Reid, E.
- Researching Internet Communities: Proposed Ethical Guidelines for the Reporting of Results; 1996; King, S. A.
- Introduction: A Debate about the Ethics of Fair Practices for Collecting Social Science Data in Cyberspace...; 1996; Thomas, J.
- Early Survey Research on the Internet: Review, Illustration and Evaluation; 1996; Strauss, J.