Web Survey Bibliography
Title WWW Site Measurement: A Collective Interview
Author Hurwitz, R.
Source World Wide Web Journal, 1, 3, pp. 121-126
Year 1996
Access date 07.08.2004
Full text doc (43k)
Abstract The Web's explosive growth and its consequent discovery by advertisers seem to have turned the measurement of individual site use into a frantic numbers game. There are now obvious incentives to boast about "hits" and push to its limits the tracking of users within and across sites. As a result, advertisers have become skeptical about the meaningfulness of the numbers they hear, while users have grown wary about leaving tracks in cyberspace. Such tensions surfaced at the January, 1996 Workshop on Internet Survey Methodology and Web Demographics, where over a third of the participants listed privacy versus data needs as a chief concern. These tensions will haunt future forums until standards for comparing data and assuring privacy are established.
The community of Web developers can speed up the process by looking again at the basic issues in measuring use. Might there not be a small, common set of answers, that satisfy everyone's interests, to questions like: What should we measure? How and why should we do it? How can we reconcile providers' needs for numbers with users' concerns for privacy? What non-invasive methods can overcome problems of counting that come with proxy servers, client-side caches and statelessness?
Developers who specialize in the collection and analysis of site use data are one group that should have practical answers to these questions. They, after all, depend on interest from the provider or sponsor, on one hand, and acceptance by the user public, on the other. So, to start the discussion, we invited "loggers" who presented their systems at the January workshop to a virtual interview, summarized below.
Access/Direct link Homepage - journal (full text)
Year of publication1996
Bibliographic typeJournal article
Web Survey Bibliography (6374)
- User-centric Internet measurement and its role in media planning; 2002; O’Connell, F.
- Site-centric measurement. Can traditional panels meet the new standard?; 2002; FitzGerald, J.
- Monitoring Internet audience measurement panels. Methodological issues and market trends; 2002; Haering, H.
- Computing unique user counts from server log files. Comparative analysis of varying methods; 2002; Bennett, R. P., Hanson, S. J., Guenther, S. A., Stone, M.
- Beyond demographic variables: Using psychographic research to narrate the story of Internet users; 2002; Dutta -Bergman, M. J.
- Virtual Selves and Web Surveys; 2002; Lozar Manfreda, K., Couper, M. P., Vohar, M., Rivas, S., Vehovar, V.
- Do Mail and Web Surveys Provide Same Results?; 2002; Lozar Manfreda, K., Vehovar, V.
- Measuring web-based service quality; 2002; Li, Y. N., Tan, K. C., Xie, M.
- The market for electronic newspapers in the Arab world; 2002; AlShehri, F., Gunter, B.
- Collective action in the age of the Internet: Mass communication and online mobilization; 2002; Brunsting, S., Postmes, T.
- Perceptual differences of marketing journals: A worldwide perspective; 2002; Theoharakis, V., Hirst, A.
- The feasibility of a Web-based surveillance system to collect health risk behavior data from college...; 2002; Pealer, L. N., Weiler, R. M., Pigg Jr., R. M., Miller, D., Dorman, S. M.
- Research note: Online journalism in the low countries - Basic, occupational and professional characteristics...; 2002; Deuze, M., Paulussen, S.
- Do Web surveys really gain lower response rates than other survey modes? A meta-analysis; 2002; Lozar Manfreda, K., Vehovar, V.
- World in Figures: A Multilingual Internet Application for Statistical Data Dissemination with an Online...; 2002; Kuti, S., Vag, A.
- New Ways of Survey Data Collection: Touchscreens; 2002; Weichbold, M.
- A Comparison of Response Rate, Response Time, and Costs of Mail and Electronic Surveys; 2002; Shannon, D. M., Bradshaw, C. C.
- Describing response behavior in websurveys using client side paradata; 2002; Heerwegh, D.
- Learning the Web: Internet User Experience and Response to Web Marketing in Sweden; 2002; Dahlen, M.
- The Internet and knowledge gaps - A theoretical and empirical investigation; 2002; Bonfadelli, H.
- The Digital Divide, Individuals and Governance: Opportunities and Challenges; 2002; Reddick, A.
- Community Access and the Digital Divide: with Maritime Subtitles; 2002; Rideout, V.
- New Technologies and Survey Data Collection: Challenges and Opportunities; 2002; Couper, M. P.
- ICT and Business Performance in Italy; 2002; de Panizza, A., Nascia, L., Nurra, A., Oropallo, F., Riccardini, F.
- Information And Communication Technologies And E-Commerce In Basque Companies: A Statistical Approach...; 2002; Moran Alaez, E.
- The Digital Divide: Diffusion and use of ICTs; 2002; Montagnier, P., Muller, E., Vickery, G.
- The EU surveys on ICT usage of enterprises; 2002; Deiss, R.
- Visual Design Effects in Web Surveys; 2002; Couper, M. P.
- The Use of Web-Based Surveys for Academic Research in the Field of Engineering; 2002; Roztocki, N., Morgan, S. D.
- Nonresponse Error and Mode Effects in Web-based Surveys; 2002; Dean, L.
- Incorporating Internet Surveys into Mixed-Mode Survey Designs; 2002; Tarnai, J.
- Cognitive processes in Web Surveys; 2002; Fuchs, M.
- Interactive Aspects of Web Surveys: Lack of Use, Ease of Use and User Models; 2002; Conrad, F. G.
- Does Propensity Score Weighting Work for Web Surveys?; 2002; Forsman, G., Varedian, M.
- Weighting Issues in Web-Surveys; 2002; Varedian, M.
- Recruiting respondents for web surveys: random and other samples; 2002; Schonlau, M.
- The development and administration of a population based Multimedia Computer Assisted Self Interview...; 2002; Robinson, E. M., Watson, P. D., Clark, T. C., Ameratunga, S. N.
- Determinants of Web mode choice in a ''Web and paper'' survey in a high education population; 2002; Romano, M. F., Himmelmann, M.
- Successful Recruitment for Online Access Panels; 2002; Goeritz, A.
- Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors; 2002; Yoon, D., Cropp, F., Cameron, G.
- The Impact of the Internet on Society; 2002; Allin, P., Bowman, J., Cooper-Green, E. J., Randall, C.
- Can Adopters Narrow the Digital Divide? The Case of Greece; 2002; Leandros, N.
- Measuring the Digital Divide; 2002; Riccardini, F., Fazio, M.
- Proprietary market research: are online panels appropriate?; 2002; McDevitt, P. K., Small, M. H.
- Visual Analog Scales: Do they have a role in the measurement of preferences for health states?; 2001; Torrance, G. W., Feeny, D., Furlong, W.
- Trends in household survey nonresponse: A longitudinal and international comparison; 2001; de Leeuw, E. D., de Heer, W.
- The construction of attitudes; 2001; Schwarz, N., Bohnerd, G.
- Subscale distance and item clustering effects in self-administered surveys: A new metric; 2001; Bradlow, E. T., Fitzsimons, G. J.
- Sociability and usability in online communities: determining and measuring success; 2001; Preece, J.
- On the use of college students in social science research: Insights from a second‐order meta&#...; 2001; Peterson, R. A.