Web Survey Bibliography
Title WWW Site Measurement: A Collective Interview
Author Hurwitz, R.
Source World Wide Web Journal, 1, 3, pp. 121-126
Year 1996
Access date 07.08.2004
Full text doc (43k)
Abstract The Web's explosive growth and its consequent discovery by advertisers seem to have turned the measurement of individual site use into a frantic numbers game. There are now obvious incentives to boast about "hits" and push to its limits the tracking of users within and across sites. As a result, advertisers have become skeptical about the meaningfulness of the numbers they hear, while users have grown wary about leaving tracks in cyberspace. Such tensions surfaced at the January, 1996 Workshop on Internet Survey Methodology and Web Demographics, where over a third of the participants listed privacy versus data needs as a chief concern. These tensions will haunt future forums until standards for comparing data and assuring privacy are established.
The community of Web developers can speed up the process by looking again at the basic issues in measuring use. Might there not be a small, common set of answers, that satisfy everyone's interests, to questions like: What should we measure? How and why should we do it? How can we reconcile providers' needs for numbers with users' concerns for privacy? What non-invasive methods can overcome problems of counting that come with proxy servers, client-side caches and statelessness?
Developers who specialize in the collection and analysis of site use data are one group that should have practical answers to these questions. They, after all, depend on interest from the provider or sponsor, on one hand, and acceptance by the user public, on the other. So, to start the discussion, we invited "loggers" who presented their systems at the January workshop to a virtual interview, summarized below.
Access/Direct link Homepage - journal (full text)
Year of publication1996
Bibliographic typeJournal article
Web Survey Bibliography (6355)
- Practitioner and Academic Recommendations for Internet Marketing and E–Commerce Curricula; 2001; Mitchell, T., Strauss, J.
- Confusion of Group Interest and Self-Interest in Parochial Cooperation on Behalf of a Group; 2001; Baron, J.
- Web-based surveys: reaching potential respondents on-line; 2001; Goldby, T. J., Savitskie, K., Stank, T. P., Vickery, S. K.
- On-line Surveys in International Marketing Research: Pros and Cons; 2001; Ilieva, J., Baron, S., Healey, N. M.
- When money doesn't talk; 2001; Funk, S., McCallum-Keeler, G.
- Reaching IT professionals: online vs. telephone interviewing; 2001; Van Houten, B.
- A comparison of Internet and mail survey methodologies; 2001; Medlin, B., Whitten, D.
- Qualitatively Speaking: Online focus groups are no substitute for the real thing; 2001; Greenbaum, T.
- Randomized Testing of Alternative Survey Formats Using Anonymous Volunteers on the World Wide Web; 2001; Bell, D. S. Mangione, C.M. Kahn, Jr., C.E.
- Designing a questionnaire that dives beneath the surface; 2001; Humphreys, G., McNeish, J.
- Online focus group FAQs; 2001; Zinchiak, M.
- Telephone Survey Methodology; 2001; Groves, R. M., Biemer, P. P., Lyberg, L. E., Massey, J. T., Nicholls II, W. L., Waksberg, J.
- Research at Web speed; 2001; Van Yoder, S.
- Field of dreams; 2001; Osbourne, C.
- In the flesh or online? Exploring qualitative research methodologies; 2001; Seymour, W.S.
- The Web Experimental Psychology Lab: Five years of data collection on the Internet; 2001; Reips, U. -D.
- Raising response; 2001; Anonymous
- Survey Tools - Q & A QUICK AND EASY - SuperSurvey gets simple, effective surveys online immediately; 2001; Rohan, R.
- Is physician Internet research accurate?; 2001; Dietel, K.
- Marketing research in the new millennium: emerging issues and trends; 2001; Malhotra, N. K., Peterson, M.
- Internet marketing research: opportunities and problems; 2001; Furrer, O., Sudharshan, D.
- Designing and conducting virtual focus groups; 2001; Sweet, C.
- Web log file analysis: backlinks and queries; 2001; Thelwall, M.
- User-controlled photographic animations, photograph-based questions, and questionnaires: Three Internet...; 2001; Horswill, M. S., Coster, M. E.
- QuickTake Improves Survey Tool With IVR Technology; 2001; Anonymous
- EZSurvey 2000 Generates Forms for Web, E-mail; 2001; Anonymous
- Doing Online Ethnography; 2001; Guimaraes Jr., M.
- Ethics and the Internet: Issues Associated with Qualitative Research; 2001; de Lorme, D. E., Sinkhan, G. M., French, W.
- Demographic and motivation variables associated with Internet usage activities; 2001; Teo, T. S. H.
- The Mind Over the Web: The Quest for the Definition of a Method for Internet Research; 2001; Riva, G.
- Developing usable Web sites - a review and model; 2001; Cunliffe, D. V.
- The External Ethics Audit: A Guided Experience in Self-Directed Web Inquiry; 2001; DuFrene, D. D.
- An Online Data Web Site for Internet Research: Some Features and an Example; 2001; Robinson, J. P., Neustadtl, A., Kestnbaum, M.
- Proctor & Gamble Readies Online Market-Research Push; 2001; Heun, C. T.
- A critical exploration of face-to-face interviewing vs. computer-mediated interviewing; 2001; Curasi, C. F.
- Eureka! Future of b-to-b research is online; 2001; Lamons, B.
- Make the call: Online results are mixed bag; 2001; Miller, T. W.
- Defining the Benefits of Online Medical Market Research; 2001; Brody, J. K.
- The good, bad and unknown of Internet focus groups; 2001; Strempel, D.
- Medical internet ethics: a field in evolution; 2001; Dyer, K. A., Thompson, C. D.
- The Internet and opinion measurement: surveying marginalized populations; 2001; Koch, N. S., Emrey, J. A.
- Online Polling and Survey Research; 2001; Feld, K. G.
- Study invitations; 2001; Dalley, C.
- A Primer on Internet Organizational Surveys; 2001; Simsek, Z., Veiga, J. F.
- Targeting Audiences On The Internet; 2001; Cheyne, T. L., Ritter, F. E.
- Mail and Internet Surveys (Book Review); 2001; Faubion, C. W., Andrew, J. D.
- Web research -- the final frontier?; 2001; Wickham, S., Stewart, S.
- Implications of Internet Technology for Medical Sociology in the New Millennium; 2001; Cotten, S. R.
- Simple Surveys; 2001; Anonymous
- Post for Pay; 2001; Farmer, B. E.