Web Survey Bibliography
Title The Digital Interviewer
Author Piirto Heath, R.
Source Marketing Tools, August 1997
Year 1997
Access date 10.08.2004
Presentation
Abstract In an article entitled, "The Digital Interviewer," Rebecca Piirto Heath states that "the computer has become a ubiquitous and indispensable tool for gathering and analyzing most, if not all, of the market research data being collected today." Reporting in the August 1997 issue of Marketing Tools, Heath provides several examples of the ways computer-assisted data collection has created new opportunities for market and survey researchers.
For example, Heath reports on the growing use of disk-by-mail surveys, the benefits of multimedia interviewing, and the wide-spread use of computer-aided telephone interviewing (CATI) and computer-aided personal interviewing (CAPI). According to Sue Weiss, Sawtooth News editor who is quoted in the article, "Technology is allowing us to do things we couldn't do before. We can ask longer questions, test more sophisticated stimuli, and obtain various kinds of data we couldn't obtain before."
For example, Heath reports on the growing use of disk-by-mail surveys, the benefits of multimedia interviewing, and the wide-spread use of computer-aided telephone interviewing (CATI) and computer-aided personal interviewing (CAPI). According to Sue Weiss, Sawtooth News editor who is quoted in the article, "Technology is allowing us to do things we couldn't do before. We can ask longer questions, test more sophisticated stimuli, and obtain various kinds of data we couldn't obtain before."
Year of publication1997
Bibliographic typeMagazine article
Web Survey Bibliography (6476)
- Social Networks of Intensive Internet Users; 2002; Hlebec, V., Lozar Manfreda, K., Vehovar, V.
- Attitudes toward Internet Privacy: Slovenian Internet users's view; 2002; Kovacic, M., Vehovar, V.
- A Comparison of Quality in Open-end Responses and Response Rates Between Web-based and Paper and Pencil...; 2002; MacElroy, B., Mikucki, J., McDowell, P.
- Use of Pre-incentives in an Internet Survey; 2002; Downes-Le Guin, T., Janowitz, P., Stone, R., Khorram, S.
- Internet loyalty programs: Lessons learned for Internet-based development research; 2002; Moskowitz, H., Khubani, A., Stanley, J.
- Establishing data validity in conjoint: Experiences with Internet-based ‘mega-studies’; 2002; Moskowitz, H., Moskowitz, J., Beckley, J., Mascuch, T., Adams, J., Sendros, A., Keeling, C.
- Personality research on the Internet: A comparison of Web-based and traditional instruments in take-...; 2002; Cronk, B. C., West, J. L.
- SurveyMonkey.com - Web-Based Survey and Evaluation System: http://www.SurveyMonkey.com; 2002; Gordon, A.
- Innovations in Survey Research: An Application of Web-Based Surveys; 2002; Sills, S.J., Song, C.
- Online survey techniques: Current issues and future trends; 2002; Comley, P.
- Online Longitudinal Survey Research: Viability and Participation; 2002; Hiskey, S., Troop, N.A.
- Online Surveys and Internet Research; 2002; Comley, P.
- Work-life balance among Croatian employees: role time commitment, work-home interference and well-being...; 2002; Sverko, B.B., Araasic, L., Galesic, M.
- BOOK REVIEW: Internet communications and qualitative research: A hand-book for research online; 2002; Dowling, Z.
- Data collection through web-based technology; 2002; Swartz, R.W., Hancock, C.
- Print versus electronic surveys: a comparison of two data collection methodologies; 2002; Boyer, K. K., Olson, J., Calantone, R. J., Jackson, E. C.
- Online Data Collection; 2002; Topp, N.W., Pawloski, B.
- PRESTO: Combining Internet survey methodologies with a student panel; 2002; Prince, K., Woodley, A., Joinson, A. N.
- The Internet and Time Displacement: A Canadian Perspective; 2002; Pronovost, G.
- The Good, The Bad, And The Ugly. Advantages and Disadvantages of Online Research; 2002; Puig, M.
- Daily Activity and Internet Use in Dual-Earner Families: A Weekly Time-Diary Approach; 2002; Fu, S.- J., Wang, R., Qui, Y.
- Navigation Patterns in Web Surveys; 2002; Ramirez, C. M.
- The Use of Online Market Research in Stakeholder Relationship Management; 2002; Reichmann, S.
- Open vs. closed questions in Web surveys; 2002; Reja, U., Lozar Manfreda, K., Hlebec, V., Vehovar, V.
- Restricted privacy: Information privacy as a culture-specific construct; 2002; Ribak, R.
- Why Internet Samples Are Inherently Biased; 2002; Neustadtl, A., Kestnbaum, M., Robinson, J. P.
- Electronic data collection in Statistic Norway; 2002; Saebo, H.V., Gloersen, R., Sve, D.
- Web vs Mail Survey Response Rates: Comparisons for an High Education Population; 2002; Romano, M. F.
- Methods for Improving Compliance in Exposure Studies; 2002; Dimitropoulos, L., Thalji, L., Weibe, L.
- The Impact of Privacy and Security Concerns on the Willingness to Provide Sensitive Information about...; 2002; Aoki, K., Elasmar, M. G.
- Ethics revisited: Traditional research ethics and new ethical challenges in reseraching internet contexts...; 2002; Elgesem, D.
- Internet studies and new ethical challenges - making common ground in the international researcher society...; 2002; Ess, C.
- 'Email for candidates' - Experiences with an Email-Survey among running candidates in a state election...; 2002; Faas, T.
- Advantages and disadvantages of Internet research surveys: Evidence from the literature; 2002; Fricker, R. D., Schonlau, M.
- Citizen Perceptions of Community Policing: Comparing Internet and Mail Survey Responses; 2002; Ballard, C., Prine, R.
- Comparison of psychologists' self image and their image in the Internet and in print; 2002; Rietz, I., Wahl, S.
- Online Research and Anonymity; 2002; Sassenberg, K., Kreutz, S.
- An evaluation of the effect of response formats on data quality in Web surveys; 2002; Heerwegh, D., Loosveldt, G.
- Testing Web Questionnaires; 2002; Crawford, S. D., Baker, R. P.
- Online persuasion strategies; 2002; Heerwegh, D., Loosveldt, G.
- Comparing Web Surveys and Paper & Pencil Surveys: Measurement Error and Mode Differences; 2002; Fuchs, M.
- Mode-Effects in Web Surveys?; 2002; Bandilla, W., Bosnjak, M.
- Web Surveys: The Effect of Controlling Survey Access using PIN Numbers; 2002; Heerwegh, D., Loosveldt, G.
- Online household panel; 2002; Batinic, B., Lohmuller, T.
- The Prospects for Electronic Mail Surveys; 2002; Groussett, R., Fournier, A., Kalinowski, L., Best, S. J.
- Survey Design Features Influencing Response Rates in Web Surveys; 2002; Lozar Manfreda, K., Vehovar, V.
- List assisted Web surveys: quality, timeliness and nonresponse in the steps of the participation flow...; 2002; Biffignandi, S., Pratesi, M., Lozar Manfreda, K., Vehovar, V.
- Gender Identity and HIV Risk: An Internet-based Study; 2002; Bockting, W. O., Gurak, L.
- (Non)Response bei Web-Befragungen; 2002; Bosnjak, M.
- Prepaid and Promised Incentives in Web Surveys: An Experiment; 2002; Bosnjak, M., Tuten, T. L.