Web Survey Bibliography

Title Using Electronic Mail to Survey Undergraduates: Pitfalls and Possibilities
Source Association for Institutional Research 1998 Forum, Minneapolis
Year 1998
Access date 11.08.2004
Full text pdf (42k)
Abstract - optional With the increasing use of electronic mail (e-mail) on college and university campuses, higher education researchers interested in surveying students, faculty or administrators are beginning to consider whether this technology represents a reliable means of collecting data. Chief among the concerns when considering a new mode of survey research is the quality of the data generated and its ease of use, especially as compared with other modes. Because e-mail is a technology that even computer novices can use, the prevalence of computers on campus may allow higher education researchers to use this survey mode when collecting data on students, staff and faculty. However, as with all new survey modes, there remain questions regarding the use of e-mail questionnaires and the process whereby such questionnaires are constructed and transmitted to prospective respondents. Some of these questions relate to the quality and representative nature of the data generated via e-mail questionnaires. Other questions are more directly related to the operational problems associated with the use of e-mail as a survey mode. This paper describes a small study conducted on the campus of Iowa State University (ISU) where e-mail was compared with a telephone survey in order to assess differences associated with the use of e-mail as a survey mode. The paper includes a) a review of literature relevant to the use of e-mail questionnaires; b) a description of several operational problems experienced by the researchers during their e-mail survey; and c) a brief discussion of apparent frame and mode effects identified by our study.
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Year of publication1998
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography (6370)

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