Web Survey Bibliography
Title Meanings of Data Quality in Assessments of New Data Collection Technologies
Author Nicholls II, W. L.
Source Bulletin of the International Statistical Institute 51st session, pp. 507-510
Access date 17.08.2004
Abstract This paper examines the various meanings of Adata quality@ in studies designed to assess the effects of new data collection technologies on survey data quality. It focuses specifically on the data quality effects of computer-assisted personal and telephone interviewing (CAPI and CATI) in comparison with paper-and-pencil (P&P) surveys of the same mode. The paper reviews the way various conceptions of data quality developed in the history of the field and summarizes empirical evidence supporting or disconfirming those conceptions. The first meaning of Adata quality@ was from an operational perspective. It was primarily concerned with the consistency and completeness of interview data as received from the field as measured at least in part by the post-interview correction burden. The second meaning viewed the intrinsic characteristics of computer-assisted (CAI) as improving survey data quality through such means as standardizing of the interview process, reducing the interviewer's clerical burden, providing greater opportunities for quality control, and correcting discovered errors in the field rather than in the office. The third meaning defined data quality empirically by comparing CAI and comparable P&P treatments in split-sample studies. In general, when CAI methods were used to emulate P&P methods, their results also closely resembled those of P&P surveys. The fourth conception saw CAI as adding to survey data quality by expanding the power of specific survey methods to collect data of greater scope, accuracy, realism, and customer value. When survey professionals speak of CAI methods as enhancing survey data quality, they typically seem to be referring to operational and intrinsic forms of data quality but they may also be encompassing its empirically demonstrated or expanded forms.
Access/Direct link Washington Statistical Society (abstract)
Year of publication1997
Bibliographic typeReports, seminars
Web Survey Bibliography - 1997 (115)
- Reinterview: A tool for survey quality improvement; 2007; Feindt, P. et al.
- Thinking about answers. The application of cognitive processes to survey methodology; 1997; Sudman, S., Bradburn, N. M., Schwarz, N.
- Internet marketing research: resources and techniques; 1997; Forrest, E.
- How users read on the web; 1997; Nielsen, J.
- From theoretical concepts to survey question; 1997; Hox, J.
- Feeling thermometers versus 7-point scales. Which are better?; 1997; Alwin, D. F.
- Electronic methods of collecting survey data: A review of E-research; 1997; Tuten, T. L.
- Editing of survey data: How much is enough?; 1997; Grandquist, L., Kovar, J. G.
- Designing rating scales for effective measurernent in surveys; 1997; Krosnick, J. A., Fabrigar, L. R.
- Internet Surveys by Direct Mailing An Innovative Way of Collecting Data; 1997; Swoboda, W. J., Muehlberger, N., Weitkunat, R., Schneeweiss, S.
- Operate your own World-Wide Web server; 1997; Hoffman, R., Macdonald, J., Schmidt, W. C.
- Best Practices in Interviewing Via the Internet; 1997; Witt, K. J.
- Some Considerations for Conducting an Electronic Mail Study with University Students; 1997; Williams, A. N., Morphew, C.C., Nusser, S. M.
- Sixth World Wide Web survey; 1997; Guzdial, M.
- Between Anecdote and Science: Using E-Mail To Learn about Student Experiences; 1997; Furlong, D. K.
- Determining Effective Follow-up of E-Mail Surveys; 1997; Kittleson, M. J.
- A Web-Based Archive of Psychological Experiments: Challenges for Client Server Interactions; 1997; Oehlmann, R.
- Research on internet; 1997; Batagelj, Z.
- Theory Building in Qualitative Research and Computer Programs for the Management of Textual Data; 1997; Kelle, U.
- On the Uses of Computer-Assisted Simulation Modeling in the Social Sciences; 1997; Hanneman, R., Patrick, S.
- Developing Online Market Research Methods and Tools - Considering Theorizing Interacivity: Model and...; 1997; Harris, C.
- Web Survey Issues; 1997; Runfeldt, S.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.
- Spam and Research on the Internet; 1997; Colby, C.
- Search no Further. Yahoo!'s Audience Analysis Project - A Case Study; 1997; Kottler, R. E.
- Achieving Greater Understanding of Your Target Market Through Online Research; 1997; Stark, M. M.
- New possibilities?! How the enemies of market research try to kill the industry by 'market research...; 1997; Pfleiderer, R.
- The Harris Poll Online; 1997; Jeavons, A., Bayer, L. R.
- Will Interviewers Become Redundent?; 1997; Gerrard, L.
- Online interviewing via world wide web; 1997; Losemann, F.
- Exploiting the Research Potential of the World Wide Web; 1997; Kottler, R. E.
- Conducting Survey Research on the WWW: A Critical Evaluation of Resources; 1997; Kempcke, K.
- How Reuters is Using the Web for Customer Surveys; 1997; Perrott, N.
- The Firm: Automating the Research Process Via the Net; 1997; Haugland, B.
- Ukopinion.com - A Dedicated Web Site Approach to On-line Interviewing; 1997; Comley, P.
- Web Surveys - The Professional Way; 1997; Kottler, R. E.
- QML - Questionnaire Markup Language; 1997; Batagelj, Z.
- Forget the millennium ... the future is www.now; 1997; Lee, H. K., Dea, D.
- Questionnaire Administration via the WWW: A Validation & Reliability Study for a User Satisfaction Questionnaire...; 1997; Harper, B., Slaughter, L., Norman K. L.
- The Internet: Access grows, policies lag; 1997; Frost, M.
- Declarative Specifications and Program Generation Techniques; 1997; Leung, J.
- Choosing E-mail or Web for on-line research; 1997; Chisholm, J.
- CustomerSat.com: Billion Technology Firm Conducts Worldwide Customer Satisfaction Survey via the Internet...; 1997; Chisholm, J., Slevin, J.,
- From here to eternity electronic commerce survey; 1997; Anonymous
- New Software Brings Power and Capability to Web Research; 1997; Anonymous
- On-Line Recruitment & Web Sampling; 1997; Froggatt, M., Coates, D.
- Advertising on the web: Is there response before click-through?; 1997; Briggs, R., Hollis, N.
- FIRM - Technology to Build Your Infrastructure; 1997; Haugland, B.
- The Use of the Internet for Opinion Polls; 1997; Comley, P.