Web Survey Bibliography
Title Obtaining Purchase Probabilities via a Web Based Survey: The Juster Scale and the Verbal Probability Scale
Source Marketing Bulletin, 9, pp. 67-76
Access date 18.07.2004
Abstract This paper reports the corrected findings of a study that compared two purchase probability scales in a Web based survey: a pull-down version of the Juster Scale, and a written version of the Verbal Probability Scale. Respondents were recruited via a newsletter sent to clients of a local Internet provider, and directed to a Web site for the survey, where they were randomly assigned to a treatment group. In one task, respondents were asked to use a version of the probability scale to indicate the likelihood of choosing each of five billing options. The two forms of the scale produced similar estimates, a finding consistent with previous research. In a second task, respondents were asked to give the probability of using two services. A different price was used with each of four treatment groups, for each form of the probability scale. For both services, the Juster Scale elicited much lower probability scores than did the Verbal Probability Scale, at each price. As the options and services were not actually implemented, it is not possible to say which form of the scale produced the most accurate estimates.
Bibliographic typeJournal article
Year of publication1998
Web Survey Bibliography - USA (2404)
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- Research synthesis: The practice of cognitive interviewing; 2007; Beatty, P. C., Willis, G. B.
- Reliability, equivalence and respondent preference of computerized versus paper-and-pencil mental health...; 2007; Wijndaele, K. et al.
- Reinterview: A tool for survey quality improvement; 2007; Feindt, P. et al.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Overcoming challenges to conducting online surveys; 2007; Ye, J.
- Opportunities and constraints of electronic research; 2007; Roberts, L. D.
- Online-questionnaire design guidelines; 2007; Lumsden, J.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- More honest answers to surveys? A Study of data collection mode effects; 2007; Dennis, J. M., Li, R. J.
- Modes, trends, and content: A comparison of the 2003 HRS internet survey with HRS 2002 and 2004 Core...; 2007; Weir, D.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Issue preferences and evaluations of the U.S. supreme court; 2007; Hetherington, M. J., Smith, J. L.
- IMRO guidelines for best practices in online sample and panel management; 2007
- ICC/ESOMAR International code on market and social research; 2007
- Estimation of the eﬀects of measurement characteristics on the quality of survey questions; 2007; Saris, W. E., Gallhofer, I.
- Estimating frequencies of emotions and actions: A Web-based diary study; 2007; Brown, N. R. et al.
- Equivalence of electronic and off-line measures; 2007; Roberts, L. D.
- Bad samples; 2007
- Does mode matter for modeling political choice? Evidence from the 2005 British Election Study; 2007; Sanders, D., Clarke, H. D., Stewart, M. C., Whiteley, P.
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- Design and development of an electronic survey system; 2007; Aaron, B., Desai, S.
- A study of panel member attrition in the Gallup Panel; 2007; Sayles, H., Arens, Z.
- A guide to understanding Internet measurement alternatives; 2007
- A comparison of forced-choice and mark-all-that-apply formats for gathering information on health insurance...; 2007; Ericson, L., Nelson, C. T.
- Nonresponse Bias in Two Methods of Panel Recruitment ; 2007; DiSogra, C., Slotwiner, D., Clinton, S., Chan, E., Hendarwan, E., & Zheng, W.
- The benefits of Facebook “friends:” Social capital and college students' use of online...; 2007; Ellison, N. B., Steinﬁeld, C., Lampe, C.
- Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace ; 2007; Dwyer, R., Passerini , K., Hiltz, S. R.
- Case Study: Evolution of Web Interview Capabilities in a Large Commercial Setting; 2007; Cohen, A.
- Surveys and Technology – Polishing the Crystal Ball; 2007; Neffendorf, H.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Exploring the Practicalities of Developing Web 2.0 Applications in Online Research; 2007; Mills, J., Davies, G., Johnson, A. J.
- Survey Research in a Wireless World; 2007; Pazurik, A., Cameron, M. R.
- Whither the Web: Web 2.0 and the Changing World of Web Surveys; 2007; Couper, M. P.
- Visualizing Personal Networks: Working with Participant-aided Sociograms; 2007; Hogan, B., Carrasco, J. A., Wellman, B.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- Handbook of research on electronic surveys and measurements; 2007; Reynolds, R. A., Woods, R., Baker, J. D. (eds.)
- Use of the Internet to communicate with health care providers in the United States: Estimates from the...; 2007; Beckjord, E. B., Squiers, L., Arora, N. K., Volckmann, L., Moser, R. P., Hesse, B. W., Finney Rutten...
- Intent to stay of nursing faculty in the southern United States; 2007; Garbee, D. D.
- Teaching and learning mixed methods research online; 2007; Ivankova, N., Verhoeven, F.
- Interactive Features of Web Surveys; 2007; Conrad, F. G.
- Tips offer better response rates, engaging surveys ; 2007; Mackey, P., Price, K.
- Systematic bias between internet and mail surveys: Implication for scaling of conjoint questions; 2007; Huttin, C. C., , Fadden, D. L.Winter, J.
- When epidemiology meets the internet: Web-based surveys in the millennium cohort study ; 2007; Smith, B., Smith, T. C., Gray, G. C., Ryan, M. A. K.
- Concept articulation and web research: a case study using quali-quant methods; 2007; Moskowitz, H., Rabino, S., Beckley, J.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- Data Preservation; 2007; Wyner, G. A.
- Visual Design, Order Effects, and Respondent Characteristics in a Self-Administered Survey; 2007; Stern, M. J., Dillman, D. A., Smyth, J. D.
- How Visual Composition of Web Pages Influences Survey Response; 2007; Mahon-Haft, T., Dillman, D. A.
- Using an RDD Survey to Recruit Online Panel Respondents; 2007; Couper, M. P., Dominitz, J.