Web Survey Bibliography
Title Obtaining Purchase Probabilities via a Web Based Survey: The Juster Scale and the Verbal Probability Scale
Author Brennan, M., Parackal, M.
Source Marketing Bulletin, 9, pp. 67-76
Year 1998
Access date 18.07.2004
Abstract This paper reports the corrected findings of a study that compared two purchase probability scales in a Web based survey: a pull-down version of the Juster Scale, and a written version of the Verbal Probability Scale. Respondents were recruited via a newsletter sent to clients of a local Internet provider, and directed to a Web site for the survey, where they were randomly assigned to a treatment group. In one task, respondents were asked to use a version of the probability scale to indicate the likelihood of choosing each of five billing options. The two forms of the scale produced similar estimates, a finding consistent with previous research. In a second task, respondents were asked to give the probability of using two services. A different price was used with each of four treatment groups, for each form of the probability scale. For both services, the Juster Scale elicited much lower probability scores than did the Verbal Probability Scale, at each price. As the options and services were not actually implemented, it is not possible to say which form of the scale produced the most accurate estimates.
Year of publication1998
Bibliographic typeJournal article
Web Survey Bibliography - USA (2156)
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- Consumer adoption of online grocery buying: a discriminant analysis; 2005; Hansen, T.
- Unit (non)response in Web-based access panel surveys: An extended planned-behavior approach; 2005; Bosnjak, M., Tuten, T. L., Wittmann, W. W.
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- Propensity Score Adjustment As an Alternative Weighting Scheme for Web Survey Data; 2004; Lee, S.
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- A New Era for Telephone Surveys; 2004; Steeh, C. G.
- Choosing to Use the Web: Comparing Early and Late Respondents to an Online Web-based Survey Designed...; 2004; Irani, T. A., Gregg, J. A., Telg, R.
- Respondent Differences between Web-based Surveys and Paper/Pencil Surveys: A comparison of response...; 2004; Velez, P., Buletti, J. D., Volz, S.
- Measuring perceptions and behavior in household surveys; 2004; McFadden, D., Schwarz, N., Winter, J.
- Usability, Comparability And Data Quality Across Modes And Technologies In Census Data Collection; 2004; Conrad, F. G., Couper, M. P.
- SFSU Student Voting Survey; 2004; Blash, L., Kosheleva-Coats, J.
- Profile, needs, and expectations of information professionals: What we learned from the 2003 ASIST membership...; 2004; Vaughan, L., Hahn, T. B.
- Valuation of Natural Resource Improvements in the Adirondacks; 2004; Banzhaf, S., Burtraw, D., Evans, D., Krupnick A.
- A Web-Based Survey of AAASP Members' Ethical Beliefs and Behaviors in the New Millennium; 2004; Etzel, E. F., Watson, J. C., Zizzi, S.
- Internet vs. Access Point Intercept Survey to Obtain Stakeholder Information; 2004; Penkala, J. M.
- Comparison of web and mail surveys in collecting illicit drug use data: a randomized experiment; 2004; McCabe, S. E.
- Online Data Collection in Women's Health Research: A Study of Perimenopausal Women with Migraines; 2004; Moloney, M. F.
- Assessing Internet Survey Data Collection Methods with Ethnic Nurse Shift Workers.; 2004; Hobbs, B. B., Farr, L. A.
- Will Web Surveys Ever Become Part of Mainstream Research?; 2004; Schonlau, M.
- Expanding Discrimination Research: Beyond Ethnicity and to the Web; 2004; Kuran, T., McCaffery, E. J.
- Internet Versus Mailed Questionnaires: A Randomized Comparison; 2004; Ritter, P., Lorig, K., Laurent, D., Matthews, K.
- Early learnings from Chicago; 2004; Garland, I., Malley, W.
- A Comparison of Objective Characteristics and User Perception of Web Sites; 2004; Lee, S. -J., Lee, W. -N., Kim, H., Stout, P. A.
- Conducting market research using the Internet: the case of Xenon Laboratories; 2004; Lockett, A., Blackman, I.
- Collegiate Living Environments: A Predictor of Binge Drinking, Negative Consequences, and Risk-Reducing...; 2004; Boyd, C. J., Mc, S., d'Arcy, H.