Web Survey Bibliography
Title Research Gets Wired
Author Kavanagh, M.
Source Marketing Week, 21, 25, pp. 37-41
Year 1998
Access date 18.08.2003
Abstract The Internet is rapidly emerging as the Wild West of the market research world. Few in the industry doubt its long-term potential to reduce the cost and improve the quality of market research. But, as all the potential benefits of conducting research through this frontier medium are being debated, many fear that standards are being compromised in the headlong rush to exploit the Internet. The problem is that it is becoming cheap and easy for anyone - including respectable market researchers - to generate large volumes of responses to surveys conducted on the Internet. However, the Internet cannot deliver a representative sample of any population.
Year of publication1998
Bibliographic typeJournal article
Web Survey Bibliography - 1998 (169)
- Research and the Internet; 1998; Scott, C. M., Hilsden, R. J., Verhoef, M. J.
- The Internet and Market Research: Where can we go Today?; 1998; Banks, R.
- Using the Internet for Primary Research Data Collection; 1998; Farmer, T.
- Web survey reveals tepid year 2000 plans; 1998; Anonymous
- CATI, CAPI and Web Interviews. Technology Convergence or Divergence?; 1998; MacKay, I.
- Cheaper desktops will help Net researchers corral clients; 1998; Anonymous
- Computerized Self-Administered Questionnaires; 1998; Ramos, M., Sweet, C., Sedivi, B.
- Controlling the Uncontrollable. Towards the Perfect Web Sample; 1998; Dahlen, M.
- Effective Use of Web-Based Technology: Usign the Internet for Data Collection and Communication Applications...; 1998; Airey, J., Bauman, S., Atak, H.
- First Event Reports. Org.org Launces with a 'lively' debate'; 1998; Anonymous
- Marketing Research in Cyberspace; 1998; Solomon, M.B.
- Minnesota Agency Launches Departmentwide Survey Via the Web; 1998; Misenti, M.
- Drugnet: A pilot study of adult recreational drug use via the WWW; 1998; Nicholson, T., White, J., Duncan, D.
- A web-based data collection system for clinical studies using Java; 1998; Sippel, H., Ohmann, C.
- Business Surveys of the Future: The World Wide Web as a Data Collection Methodology; 1998; Clayton, R. L., Werking, G. S.
- WWW Surveys; 1998; Batagelj, Z., Vehovar, V.
- Online Survey Software - Ask Anything; 1998; Schindler, Esther
- The making of a personality inventory: Help from the WWW; 1998; Pasveer, K. A., Ellard, J.H.
- Top-10 Web Survey Issues and How to Address Them; 1998; Spain, S. W.
- Using the Internet to Measure and Increase Customer Satisfaction; 1998; Chisholm, J.
- Web Interviewing. Validating the Application of Web Interviewing Using a Comparative Study on the Telephone...; 1998; Findlater, A., Kottler, R. E.
- Innovations and Insights in the Design of Web-Based Surveys; 1998; Mullin, P. A.
- Computer Assisted Survey Information Collection; 1998; Couper, M. P., Baker, R. P., Martin, J., Nicholls II, W. L., O'Reilly, J. M.
- Creating Surveys for the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P.D.
- Program for surveillance of causes of death of dogs, using the Internet to survey small animal veterinarians...; 1998; Gobar, G. M., Case, J. T., Kass, P. H.
- High-Tech Surveys Have Arrived. A Review of Software for Interviewing on the World Wide Web and with...; 1998; Struhl, S., Kuever, C.
- Internet Surveys: A Description of the Demographics; 1998; Lockhart, D.C., Detwiler, F.R.J.
- New Sociological Research Technologies: Toronto's "Wired Suburb" Project; 1998; Hampton, K. N.
- Non Probability Sampling for WWW Surveys: A Comparison of Methods; 1998; Schillewaert, N., Langerak, F., Duhamel, T.
- Obtaining Purchase Probabilities via a Web Based Survey: The Juster Scale and the Verbal Probability...; 1998; Brennan, M., Parackal, M.
- Research Gets Wired; 1998; Kavanagh, M.
- Online medical surveys: Using the Internet as a research tool; 1998; Houston, J. D., Fiore, D. C.
- On-Line Qualitative Research: The Opportunities and Limitations of Conducting Focus Groups via the Internet...; 1998; Coates, D., Froggatt, M.
- Cruising is believing comparing Internet and traditional sources on media credibility measures; 1998; Johnson, T. J., Kaye, B. K.
- Internet Surveying: A Comparison to Telephone Surveys; 1998; Lockhart, D.C.
- Pen CASIC: Design and Usability; 1998; Bosley, J., Uglow, D., Conrad, F. G.
- Projectable Internet Panels: Using Traditional “Best Practices” in an Untraditional Environment...; 1998; Sundberg-Cohon, J., Peacock, J.
- Principles for Constructing Respondent-Friendly WEB Surveys and Their Influence on Response; 1998; Dillman, D. A., Tortora, R. D.
- Using Electronic Mail to Survey Undergraduates: Pitfalls and Possibilities; 1998; Morphew, C.C.
- Multimedia CAPI - The future of face-to-face interviewing; 1998; Lythgoe, H.
- Computer assisted coding; 1998; Bushnell, D.
- Survey documentation: the representation of CAPI questionnaires; 1998; Bulmer, M., Thomas, R. K., Donagher, P.
- The Impact of Computer Assisted Interviewing on UK Survey Research; 1998; Collins, M., Sykes, W.
- New Opportunities with CAI; 1998; Blyth, B.
- Handhelds in a laptop world; 1998; Gray, J.
- On-line Research - Some options, some problems, some case studies; 1998; Comley, P.
- Surfing the Learning Curve: Examining the Applications of a Major Pan-European Internet Survey for Yahoo...; 1998; Burckhardt, J., Guillanton, P.
- Ten Years of Interviewing Without Interviewers: The Telepanel; 1998; Saris, W. E.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- Surveys in Cyberspace: Six Components of Web Survey Design; 1998; Green, T. M.