Web Survey Bibliography

Title The Use of the Internet for Opinion Polls
Author Comley, P.
Year 1997
Access date 19.08.2004
Full text doc (135k)
Abstract The paper examines current and future Internet usage in Europe. It discusses how the Internet is beginning to be used for data collection in market research and its benefits over other methods. More specifically it shows the results of Internet Opinion Polls conducted prior to UK General Election in 1997. Not only did these polls show exactly the same trends on conventional polls during the election period, but they also accurately predicted the final outcome. The results clearly support the likelihood that the Internet will become an established method of data collection of the future.
Access/Direct link Virtual Surveys Limited (full text)
Year of publication1997
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography (7172)

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