Web Survey Bibliography

Title Web, Mail, and Mixed-mode Data Collection in a Survey of Advanced Technology Program Applicants
Year 2004
Access date 25.08.2004
Abstract Web surveys are becoming an increasingly popular method of data collection. In some cases, they are replacing surveys previously conducted by mail. For example, the NIST Advanced Technology Program's Survey of ATP Applicants 2002 is currently underway predominantly as a web survey, whereas a survey of year 2000 applicants was conducted by mail. But questions remain regarding the data quality of web surveys. Several published experiments have found that comparable surveys conducted by web and mail often yield different response rates. The two modes can also differ with respect to item nonresponse, and length of answers to open-ended questions. We present findings from an experiment comparing three modes of data collection in a survey of 778 companies that applied for R&D funding from the ATP program in 2002. The modes include web, mail, and web combined with mail follow-up. All three conditions include follow-up of nonrespondents by telephone. Outcomes of interest include response rates before and after telephone follow-up, item nonresponse, response distributions, length of answers to an open-ended question, and level of effort taken to complete the survey.
Access/Direct link Homepage - conference (abstract)
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - 2004 (512)

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