Web Survey Bibliography
Title Conjoint analysis of individual preferences over the Internet
Author Melles, T., Luzar, M.
Year 1999
Access date 26.08.2004
Abstract Conjoint analysis is used to investigate preferences and decision making. Through the last two decades it has gained growing interest in market research. In conjoint analysis for each attribute-level a partworth is determined by decomposing global multiattribute judgments. Reliability and validity of this method is determined by several characteristics of the task (cf. number and complexity of concepts) and of the subject. Validity of different methodological variants has been demonstrated. Nevertheless, little is known about the influence of different preference elicitation procedures on results in conjoint analysis. This is especially true for using the internet although it has gained growing interest in market research (Saltzman & MacElroy, 1999). We conducted an online conjoint analysis testing reliability and validity on multiple criteria. Each of 9226 subjects was asked to make 30 graded paired comparisons. The results were compared to a conjoint analysis conducted through a traditional computerized personal interview. Possible methods to limit the drop-out of subjects and to improve the validity of conjoint-data will be discussed. The goal of this paper is to give users of conjoint analysis an example for using this method in online-research. Moreover it is shown what problems have to be regarded and how valid the data will be.
Year of publication1999
Bibliographic typeBook section
Web Survey Bibliography - 1999 (226)
- Survey research; 1999; Krosnick, J. A.
- Self-reports: How the questions shape the answers; 1999; Schwarz, N.
- Factors affecting measurement stability. More is not necessarily better: Effects of number of items...; 1999; Thomas, R. K.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.
- Question Appraisal System - QAS-99 ; 1999; Willis, G. B., Lessler, J. T.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U. -D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.
- Internet Systems for Evaluation Research; 1999; Watt, J.H.
- A Comparison of Mail and E-mail for a Survey of Employees in U.S. Statistical Agencies; 1999
- Sorting data. Collection and analysis; 1999; Coxon, A. P. M.
- 'Once would be enough': some reflections on the issue of safety for lone researchers ; 1999; Kenyon, E., Hawker, S.
- Understanding Online Research: Lessons from the Harris Poll Online; 1999; Terhanian, G.
- Early Experiences Developing Web Surveys; 1999; Kennedy, J. M.
- Designing Surveys That Work! : A Step-by-Step Guide; 1999; Thomas, S. J.
- Nonresponse in Federal Household Surveys: New Measures and New Insights; 1999; Burt, G., Silberstein, A., Winters, F., Atrostic, B. K., Bates, N.
- A Disk by Mail Survey of Pupils in Primary Schools: Data Quality and Logistics; 1999; van Hattum, M. J. C., de Leeuw, E. D.
- The Effect of Incentives on Response Rates in Interviewer-Mediated Surveys; 1999; Singer, E., van Hoewyk, J., Gebler, N., Raghunathan, T., McGonagle, K.
- Online-replication of results from evolutionary psychology research – sex differences in sexual...; 1999; Voracek, M., Stieger, S., Gindl, A.
- Computer Assisted Personal Interviewing: A Method of Capturing Sensitive Information; 1999; Forster, E., McCleery, A.
- Methods to Measure Internet and Other Online Use; 1999; Diem, P.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y. -F.
- Combining information from a web based survey and a telephone survey; 1999; Tjostheim, I., Solheim, I., Aldrin, M.
- Methodological Aspects of Opinion Polls Conducted on World Wide Web; 1999; Lozar Manfreda, K.
- Merjenje elektronskega poslovanja s pomocjo vzorcnih anket; 1999; Vehovar, V.
- Design Aspect of the Web Questionnaires; 1999; Vehovar, V., Lozar Manfreda, K., Batagelj, Z.
- Seven Steps to a Successful Web Survey; 1999; Anonymous
- Survey 101 - A Complete Guide to a Successful Survey; 1999; Anonymous
- Web-Based Employee Satisfaction Surveys Cost Less and Produce Better Results; 1999; Anonymous
- Beyond Questions: Influences on Web Survey Testing; 1999; Terhanian, G., Jeavons, A.
- How the Web is Changing the Face of Research; 1999; Horsfall, J. R.
- Market Research: Precision Decision. Speedy new standard in Web research feeds accuracy, privacy concerns...; 1999; James, D.
- Influence of Type of Question on Skip Pattern Compliance in Self-Administered Questionnaires; 1999; Dillman, D. A., Redline, C. D., Carley-Baxter, L. R.
- Online Research: State of the Industry; 1999; Harmon, G.
- Internet Survey Data Collection: The Case Of Webqual; 1999; Deans, K. R., Adam, S.
- Measuring Web Sites Visits; 1999; Vehovar, V., Lozar Manfreda, K., Batagelj, Z.
- Measuring Electronic Commerce with Sample Surveys: The Methodological Problems; 1999; Vehovar, V.
- Taking Market Research Online; 1999; Roth, M.
- Research on Research: Beyond Parallel Concept Testing; 1999; Lynch, S., Wydra, D.
- Online research. Return on Investment — Measure Your Sales, Not Clicks; 1999; Lenz, P. C.
- Sampling From Internet Discussion Groups; 1999; Bradley, N.
- New technologies for survey research I; 1999; Ho, K.
- Getting the most out of Web-based surveys; 1999; Ward, D.
- Usability Evaluation of Computer Assisted Survey Instruments; 1999; Couper, M. P.
- The Emperor Gets New Clothes; 1999; Gonier, D. E.
- World Wide Web Versus Mail Surveys: A Comparison And Report; 1999; Medlin, C., Subroto, R., Ham C. T.
- The Image and Experience of Internet; 1999; Epple, M., Guenoun, R., Schäfer, J., Cantoni, L.
- Online research with children; 1999; Reips, U. -D.
- Participation in Non-Restricted Web-Surveys - A Typology; 1999; Bandilla, W., Bosnjak, M.
- Heady Days Are Here Again. Online polling is rapidly coming of age; 1999; Taylor, H., Terhanian, G.
- Moral Intensity on the World Wide Web: A comparison of investigation methods, and a look at participant...; 1999; Frey, B.F.
- Computer Literacy and Attitudes toward the Computer: On the Equivalence of Online- und Paper-Pencil-...; 1999; Richter, T., Naumann, J., Noller, S.