Web Survey Bibliography

Title Effects of Immediate versus Delayed Notification of Prize Draw Results and Announced Survey Duration on Response Behavior in Web Surveys - An Experiment
Year 2004
Access date 30.08.2004
Abstract Many online surveys offer the chance to win prizes as a primary incentive for respondents. Church (1993) found that pre-paid monetary incentives were the most effective technique for increasing response rates, but Bosnjak and Tuten (2003) showed that a prize incentive out-performed other incentive types in a web-based survey. Using the immediacy effect and supporting theories as a base, this study extends the research on using prize draws as an effective incentive for web surveys by investigating the effects of immediate versus delayed notification for prize draw winners. Results indicate that the immediate notification of prize draw results did significantly increase response rates to the survey over the delayed notification, receipt of results, and control groups. Further, response rates appeared strong even given the anticipated survey duration of 20 minutes among participants in the immediate notification group.
Access/Direct link SAGE Journals Online (full text); OCLC ECO (full text)
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 59th Annual Conference, 2004 (59)

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