Web Survey Bibliography

Title To Do or Not to Do?: A Comparison of Behavioral Intention Measures
Year 2004
Access date 30.08.2004
Abstract We conducted 2 large scale web-based studies to examine the validity of three different behavioral intention measures and also to determine the relationship between the number of response categories for each type of scale and validity. Study 1 used a vertical scale layout while Study 2 used a horizontal scale layout. Besides examining type of intention scale and number of response categories (2 through 11 categories), we also examined the issue of end-anchoring versus fully-anchored scales. Across both studies, we found that the greatest gain in validity occurred by 4 response categories, with little increase in validity beyond 5 categories. In addition, the unipolar absolute scale of behavioral intent was found to have significantly greater concurrent validity in both studies than other measures of behavioral intent.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 59th Annual Conference, 2004 (59)

Page:
  • 1
  • 2
Page:
  • 1
  • 2