Web Survey Bibliography
Title Innovation in Online Research - Who Needs Online Panels?
Author Comley, P.
Source Research 2003
Access date 31.08.2003
Full text pdf (207k)
Abstract Online research is at long last starting to replace research previously conducted via conventional means in the UK. Indeed some research agencies are targeting Europe for growth of online research in 2003 and are predicting it may reach a share of 15-20% of the market by 20051. All of this may come as some surprise, given all the negativity often expressed about the future of online research. Indeed until recently, there was a lot base this pessimism on. Many companies trying to do online research have either had to close down, refinance, or at least restructure. The ‘holy grail’ of faster and cheaper Internet research was beset from the outset with problems. However, the main problem has been the issue of sample. There never has been, and probably never will be, a simple database of email names to sample from (like there is in the offline world,
Access/Direct link Virtual Surveys Limited (full text)
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2003
Web Survey Bibliography - Virtual Surveys Limited (6)
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- Innovation in Online Research - Who Needs Online Panels?; 2003; Comley, P.
- If the Internet is so clever, why aren't we all rich!; 2003; Poynter, R.
- Online research will take off in the UK in 2003 - The case for and against; 2002; Anonymous
- Online Surveys and Internet Research; 2002; Comley, P.
- Monitoring the Online Media World; 2001; Comley, P.