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Web Survey Bibliography

Title E-Mail Contacts: A Test of Complex Graphical Designs in Survey Research
Source Social Science Computer Review, 22, 3, pp. 370-376
Year 2004
Access date 06.09.2004

A web survey of high school students was used to understand how the visual design of the e-mail contact affects survey response. Respondents were contacted with one of six e-mail designs that varied by format (text vs. HTML), color of background (white vs. black), and graphical design (simple vs. complex). The results indicate that e-mails with nonwhite backgrounds and complex graphical designs can suppress response rates more than 5 percentage points.

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Year of publication2004
Bibliographic typeJournal article

Web survey bibliography - Social Science Computer Review (82)

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