Web Survey Bibliography
Title Online research. Return on Investment — Measure Your Sales, Not Clicks
Author Lenz, P. C.
Year 1999
Access date 06.09.2004
Year of publication1999
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - ARF’s Week of Workshops, 1999 (7)
- Beyond Questions: Influences on Web Survey Testing; 1999; Terhanian, G., Jeavons, A.
- Research on Research: Beyond Parallel Concept Testing; 1999; Lynch, S., Wydra, D.
- Online research. Return on Investment — Measure Your Sales, Not Clicks; 1999; Lenz, P. C.
- DemoTraffic Analysis - Merging Surveys and Traffic Data; 1999; Jensen, J.
- Developing and Nurturing an Online Panel; 1999; Bunofsky, T. L.
- The Top 10 Insights, Day One. About Measuring the Effect of Advertising That Came Out of Day One of...; 1999; Bruzzone, D.
- Validating Online Research: Comparing Data from Telephone and Web-Based Surveys; 1999; Smith, B. A.