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Web Survey Bibliography

Title Presidential address: Survey and market research confront their futures on the World Wide Web
Author Beniger, J. R.
Source Public Opinion Quarterly (POQ), 62, 3, pp. 442-452
Year 1998
Access date 07.09.2004

In an address to the American Association for Public Opinion Research (AAPOR), the association's president attributes the prevailing air of tentative hesitation, caution, and uncertainty to the sudden emergence of the World Wide Web. One important unknown is the future of WebTV and other similar matings of TV and Web in a single family-entertainment-center appliance. A rapid discovery of the World Wide Web is reflected in the programs of the association's annual conferences. This year's conference includes a plenary session, 9 papers, and one 7-person panel devoted to the Internet, the Web, or both. Clearly, in only the past 3 years, the World Wide Web has elbowed its way from a virtual unknown among most AAPOR members to the very heart of annual conference activities.

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Year of publication1998
Bibliographic typeJournal article
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Web survey bibliography - Public Opinion Quarterly (POQ) (90)

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