Web Survey Bibliography

Title Web-based Market Research: The Dawning of a New Era
Source Direct Marketing, 61, 8, pp. 36-38
Year 1998
Database ProQuest
Access date 07.09.2004
Abstract Web-based surveys offer tremendous potential to the marketing research industry. Web-based surveys are potentially faster to conduct, generate more accurate information and are cheaper by several magnitudes. Used properly, Web-based market research will, in the near future, vastly increase the amount of customer feedback on which managers in all industries base critical business decisions. The bad news is that we are not all the way there. The central weakness right now with Web-based surveys is sample. If the sample generated for your Web-based survey are not representative of your target market, your results could be misleading.
Access/Direct link ProQuest (full text)
Year of publication1998
Bibliographic typeJournal article
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Web survey bibliography - 1998 (171)

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