Web Survey Bibliography
Title Web-based Market Research: The Dawning of a New Era
Author McCollough, D.
Source Direct Marketing, 61, 8, pp. 36-38
Year 1998
Database ProQuest
Access date 07.09.2004
Abstract Web-based surveys offer tremendous potential to the marketing research industry. Web-based surveys are potentially faster to conduct, generate more accurate information and are cheaper by several magnitudes. Used properly, Web-based market research will, in the near future, vastly increase the amount of customer feedback on which managers in all industries base critical business decisions. The bad news is that we are not all the way there. The central weakness right now with Web-based surveys is sample. If the sample generated for your Web-based survey are not representative of your target market, your results could be misleading.
Access/Direct link ProQuest (full text)
Year of publication1998
Bibliographic typeJournal article
Web survey bibliography - 1998 (32)
- Exploring Data Collection by the Internet ; 1998; Wings, H., Snijkers, G.
- Essential bookmarks: Start your Web research with these 10 sites; 1998; Frost, M.
- Web research: 10 steps to find what you need; 1998; McCune, J. M.
- The political relevance of political trust; 1998; Hetherington, M. J.
- Human centered measures of success in web site design; 1998; Kirakowski, J., Claridge, N., Whitehand, R.
- Formal features of rating scales and their interpretation of question meaning; 1998; Schwarz, N., Grayson, C. E., Knauper, B.
- Collecting sensitive information with different modes of data collection; 1998; Couper, M. P., Tourangeau, R., Smith, T. W.
- Internet v Sloveniji - Projekt RIS 1996-1998.; 1998; Vehovar, V.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Comparing the response rate, response speed and response quality of two methods of sending questionnaires...; 1998; Tse, A. C. B.
- Tutorial: PERL, a psychologically efficient reformatting language; 1998; Schwartz, A.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- Online research: playing to the Web's strengths; 1998; Yoffie, A. J.
- A case study of an on-line auction for the World Wide Web; 1998; Tjostheim, I., Eide, J.-O.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J. D.
- Presidential address: Survey and market research confront their futures on the World Wide Web; 1998; Beniger, J. R.
- The making of a personality inventory: Help from the WWW; 1998; Pasveer, K. A., Ellard, J. H.
- Creating Surveys for the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P. D.
- High-Tech Surveys Have Arrived. A Review of Software for Interviewing on the World Wide Web and with...; 1998; Struhl, S., Kuever, C.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- The Newest Mousetrap: What Does it Catch? Internet versus Telephone Data Collection: A Case Study; 1998; Gates, R., Helton, A. S.
- The History and Development of Computer Assisted Survey Information Collection Methods; 1998; Couper, M. P., Nicholls II, W. L.
- Using the Internet to survey patients with diabetes; 1998; Crownover, A. J.
- The 10 commandments of electronic market research; 1998; Buchwald, J.
- Internet focus groups are not focus groups - so don't call them that; 1998; Greenbaum, T.
- Conducting Surveys Over the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P. D.
- The top 10 FAQs about on-line research; 1998; MacElroy, B.
- Development of a Standard E-Mail Methodology: Results of an Experiment; 1998; Schaefer, D. R., Dillman, D. A.
- Using Internet/intranet web pages to collect organizational research data; 1998; Stanton, J. M., Rogelberg, S. G.
- Market research on the web; 1998; McCullough, D.
- What constitutes adoption of the Web: A methodological problem in assessing adoption of the World Wide...; 1998; Abels, E. G., White, M. D., Gordon-Murnane, L.
- Conducting full-profile conjoint analysis over the Internet; 1998; Orme, B., King, C.