Web Survey Bibliography
Title Developing Online Market Research Methods and Tools - Considering Theorizing Interacivity: Model and Cases
Author Harris, C.
Source Marketing and Research Today, 25, 4, pp. 267-273
Year 1997
Database ProQuest
Access date 07.09.2004
Abstract Based on accumulated studies in online consumer research over an 18-month period, various methodological solutions to the challenge of the online environment are examined. There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way people conceptualize interactivity in general. Work in interactive media, including research, design, and strategic planning, faces disruption from a lack of appropriate theoretical development. Such theory-building can be facilitated by taking a close look at lessons learned from real-life observations of media users. A study summarizes recent consumer research in interactive media, including the practical and theoretical lessons from which one can learn in developing research methods and tools relevant to new media, such as the World Wide Web.
Access/Direct link ProQuest (abstract)
Year of publication1997
Bibliographic typeJournal article
Web survey bibliography - 1997 (23)
- Reinterview: A tool for survey quality improvement; 2007; Feindt, P., Schreiner, I., Bushery, J.
- World-Wide Web survey research made easy with WWW Survey Assistant; 1997; Schmidt, W. C.
- Getting a foot in the electronic door Understanding why people read or delete electronic mail; 1997; Tuten, T. L.
- Internet marketing research: resources and techniques; 1997; Forrest, E.
- Feeling thermometers versus 7-point scales. Which are better?; 1997; Alwin, D. F.
- Electronic methods of collecting survey data: A review of E-research; 1997; Tuten, T. L.
- Editing of survey data: How much is enough?; 1997; Grandquist, L., Kovar, J. G.
- Designing rating scales for effective measurernent in surveys; 1997; Krosnick, J. A., Fabrigar, L. R.
- Some Considerations for Conducting an Electronic Mail Study with University Students; 1997; Williams, A. N., Morphew, C. C., Nusser, S. M.
- Some Considerations for Conducting an Electronic Mail Study with University Students; 1997; Williams, A. N., Morphew, C. C., Nusser, S. M.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.
- Search no Further. Yahoo!'s Audience Analysis Project - A Case Study; 1997; Kottler, R. E.
- The Internet: Access grows, policies lag; 1997; Frost, M.
- Research and the Internet: An e-mail survey of sexual orientation; 1997; Sell, R. L.
- The Effect of New Data Collection Technologies on Survey Data; 1997; Nicholls II, W. L., Martin, J.
- Update on the Internet Usage Survey; 1997; Bremer, J.
- A study of factors affecting responses in electronic mail surveys; 1997; Good, K. P.
- On-line focus groups: four approaches that work; 1997; Jacobson, P.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- Conducting On-Line Focus Groups: A Methodological Discussion; 1997; Gaiser, T. J.
- Internet research: still a few hurdles to clear; 1997; Weissbach, S.
- Using the Internet for quantitative survey research; 1997
- Internet surveys: Does WWW stand for "Why waste the work?"; 1997; Eaton, B.
- Assessing Student Attitudes: Computer Versus Pencil-and-Paper Administration; 1997; Antons, C. M., Dilla, B. L., Fultz, M. L.