Web Survey Bibliography
Title Search no Further. Yahoo!'s Audience Analysis Project - A Case Study
Author Kottler, R. E.
Source Quirk's Marketing Research Review, June 1997
Year 1997
Access date 07.09.2004
Abstract
Yahoo! used online surveys to measure users' motivation, usage and point of primary Internet access.
Access/Direct link
Journal Homepage (abstract) / (full text)
Year of publication1997
Bibliographic typeJournal article
Web survey bibliography - 1997 (23)
- Reinterview: A tool for survey quality improvement; 2007; Feindt, P., Schreiner, I., Bushery, J.
- World-Wide Web survey research made easy with WWW Survey Assistant; 1997; Schmidt, W. C.
- Getting a foot in the electronic door Understanding why people read or delete electronic mail; 1997; Tuten, T. L.
- Internet marketing research: resources and techniques; 1997; Forrest, E.
- Feeling thermometers versus 7-point scales. Which are better?; 1997; Alwin, D. F.
- Electronic methods of collecting survey data: A review of E-research; 1997; Tuten, T. L.
- Editing of survey data: How much is enough?; 1997; Grandquist, L., Kovar, J. G.
- Designing rating scales for effective measurernent in surveys; 1997; Krosnick, J. A., Fabrigar, L. R.
- Some Considerations for Conducting an Electronic Mail Study with University Students; 1997; Williams, A. N., Morphew, C. C., Nusser, S. M.
- Some Considerations for Conducting an Electronic Mail Study with University Students; 1997; Williams, A. N., Morphew, C. C., Nusser, S. M.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.
- Search no Further. Yahoo!'s Audience Analysis Project - A Case Study; 1997; Kottler, R. E.
- The Internet: Access grows, policies lag; 1997; Frost, M.
- Research and the Internet: An e-mail survey of sexual orientation; 1997; Sell, R. L.
- The Effect of New Data Collection Technologies on Survey Data; 1997; Nicholls II, W. L., Martin, J.
- Update on the Internet Usage Survey; 1997; Bremer, J.
- A study of factors affecting responses in electronic mail surveys; 1997; Good, K. P.
- On-line focus groups: four approaches that work; 1997; Jacobson, P.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- Conducting On-Line Focus Groups: A Methodological Discussion; 1997; Gaiser, T. J.
- Internet research: still a few hurdles to clear; 1997; Weissbach, S.
- Using the Internet for quantitative survey research; 1997
- Internet surveys: Does WWW stand for "Why waste the work?"; 1997; Eaton, B.
- Assessing Student Attitudes: Computer Versus Pencil-and-Paper Administration; 1997; Antons, C. M., Dilla, B. L., Fultz, M. L.