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Web Survey Bibliography

Title Mode effects on data quality in mixed mode self-administered paper, on-line and e-mail panel
Author Stangl, A.
Year 2004
Access date 14.09.2004
Abstract The study is based on a panel of independent economic experts from the Euro area, USA and Japan who were surveyed quarterly in 2002 and 2003 in the context of an international business tendency survey. The results of the longitudinal analysis demonstrate that response rates to Internet based questionnaires, given the choice of survey mode, are approaching the response rates to traditional paper-and-pencil techniques and Internet based questionnaires can be regarded as almost equally popular among a panel of economic professionals. The longitudinal data provide also some interesting clues concerning the respondents’ commitment to the survey with respect to the participation mode: on-line participants tend to be stronger committed to the survey. The reason is seen in the stronger and more frequent interaction between on-line participants and the surveyor that helps to foster social bonds and respondents’ commitment. Particular attention of the study is drawn on the precision of Internet-based questionnaires as data collection method. The study demonstrates that in Web-based questionnaires there are more opportunities for errors on each stage of the participation process than in a traditional paper-and-pencil survey. There are no significant differences in validity and item non-response across modes. Concerning the reliability of web surveys there has been little research produced due to the lack of appropriate data bases, as the majority of web survey use advanced programming features to control for inconsistencies and obviously wrong answers. The used data set facilitated analysis of the reliability of the Internet-based survey mode, as no controls for inconsistent answers have been utilized. The frequency of errors/inconsistencies in Internet questionnaires is significantly higher than in questionnaires received with the traditional paper-and-pencil technique.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations