Web Survey Bibliography
Title A Comparison of Sliding Scales with Other Scale Types in Online Surveys
Source RC33 6th International Conference on Social Science Methodology: Recent Developments and Applications in Social Research Methodology, 2004
Access date 14.09.2004
Abstract We explored the operation of 4 different versions of sliding scales (“sliders”), along with a set of 6 other common scale types (10 total response scales). Specifically, we had the following response scales: Horizontal Slider Horizontal Slider – Digital feedback Vertical Slider Vertical Slider – Digital feedback Horizontal Semantic Differential Horizontal Semantic Differential - Numbered ends Vertical Semantic Differential Vertical Semantic Differential - Numbered ends Vertical Single Response Numeric Box All scale types used 7 response categories. The main survey had respondents evaluate two product concepts. Each concept had an overall measurement using 4 single-response vertically aligned scales. These served as our standard criteria to compare with our experimental scales. We randomly assigned 2634 respondents to 1 of the 10 scale types. Within each scale type were two questions, one to evaluate each product concept on a very positive to very negative dimension. Sliders took about twice as long for completion as any other scale type. Across the four different versions of slider scale, it took an average of 42.26 seconds to complete the 2 questions. Across the four different versions of semantic differential it took an average of 21.29 seconds. Although all sliders had their default position anchored at the middle of the scale, the endorsement patterns of slider and non-slider scales were significantly different, with top box endorsement more likely to occur in sliders. One consequence of this is that the average values for the slider scales were significantly higher than for those with non-slider scales. Each scale was correlated with the 4 appropriate criteria for the 2 product concepts and an average was obtained across products and criteria. All scale types were found to have fairly comparable validity coefficients (with average correlations ranging from .756 to .803). When compared to other scale types, sliding scales were found to be no better in validity than other scales, although they take longer for respondents to complete.
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2004
Web Survey Bibliography - Thomas, R. K. (70)
- Alone in a Group: Comparison of Effects of a Group-Administered Paper-Pencil Survey Versus an Individually...; 2013; Higgins, W. B., Barlas, F. M., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- Watch Your Language!: The Impact of the Survey Language on Bilingual Hispanics’ Response Process...; 2013; Ay, M., Gross, W., Cobb, C. L., Thomas, R. K.
- Changing of the Guard: Effects of Different Self-Administered Survey Modes on Sensitive Questions; 2013; Barlas, F. M., Higgins, W. B., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- Response Format Effects in the Measurement of Employment; 2013; Rodkin, S., Thomas, R. K., Subias, S., Chu, C.
- Impact of Filter Questions on Estimates of Media Consumption; 2013; Cobb, C. L., Godinez, D., Thomas, R. K., Baim, J.
- Effects of Response Format on Measurement of Readership; 2013; Thomas, R. K., Cobb, C. L., Baim, J.
- Ordering Your Attention: Response Order Effects in Parallel Phone and Online Surveys; 2012; Barlas, F. M., Thomas, R. K.
- A Shot in the Dark: Measurement Influence on Likelihood to Vaccination; 2012; Higgins, W. B., Thomas, R. K.
- Response Anchoring and Polarity Effects on Endorsement and Response Patterns; 2012; Higgins, W. B., Thomas, R. K.
- Evaluating the Impact of Emails and Landing Page on Web Survey Access; 2012; Falcone, A. E., Thomas, R. K., Mack, A. R.
- I Got a Feeling: Comparison of Feeling Thermometers with Verbally Labeled Scales in Attitude Measurement...; 2012; Thomas, R. K., Bremer, J.
- The River Flows: Comparison of Experimental Effect Replicability with Different Sample Sources; 2012; Thomas, R. K.
- How Likely?: Comparisons of Behavioral Intention Measurement Validity; 2012; Bremer, J., Thomas, R. K.
- Effects of response format on requalification for recontact studies; 2011; Thomas, R. K.
- Slider Scales Causing Serious Problems With Less Educated Respondents; 2011; Funke, F., Reips, U. -D., Thomas, R. K.
- Cross-country Comparisons: Effects of Scale Type and Response Style Differences; 2011; Thomas, R. K.
- A Comparison of Branching Response Formats with Single Response Formats; 2011; Thomas, R. K.
- Cleaving the Past Behind: A Comparison of Response Formats in the Measurement of Ethnic and Racial Origins...; 2011; Barlas, F. M., Thomas, R. K., Higgins, W. B.
- An Injured Party?: A Comparison of Political Party Response Formats in Party Identification.; 2011; Schwarz, S., Barlas, F. M., Thomas, R. K., Corso, R. A., Szoc, R.
- Sliders for the Smart: Type of Rating Scale on the Web Interacts With Educational Level; 2011; Funke, F., Reips, U. -D., Thomas, R. K.
- Function follows form: Effects of response format on self-reported individuals and household disability...; 2010; Falcone, A. E., Thomas, R. K.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- Twisting rating scales in Web surveys: Slider scales versus categorical scales of horizontal versus...; 2009; Funke, F. Reips, U. -D. Thomas, R. K.
- Increasing Confidence in Survey Estimates with Visual Analogue Scales; 2009; Funke, F., Reips, U. -D., Thomas, R. K.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Optimal Design of Branching Questions to Measure Bipolar Constructs; 2009; Malhotra, N., Krosnick, J. A., Thomas, R. K.
- Comparing Adolescent Response Bias Between Internet and Telephone Surveys ; 2009; Klein, J. D., Graff Havens, C., Thomas, R. K.
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Response Non-Differentiation and Response Styles in Web-Based Studies: Causes and Consequences ; 2008; Frisina, L. T., Thomas, R. K.
- Visual Analogue Scales in Cross Cultural Web Surveys ; 2008; Funke, F., Reips, U. -D., Thomas, R. K.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- A Comparison of Visual Analog and Graphic Rating Scales ; 2007; Thomas, R. K., Couper, M. P.
- The Best of Intentions: Response Format Effects on Measures of Behavioral lntention ; 2007; Thomas, R. K., Klein, J. D., Behnke, C. S., Terhanian, G.
- Scaling Social Desirability: Establishing its Influence Across Modes; 2007; Krane, D., Thomas, R. K., Taylor, H.
- On the Importance of Form: Effects of Response Format on Measures off importance; 2007; Thomas, R. K., Behnke, C. S., Allenza, J., Klein, J. D.
- Improving importance Assessment: Experimental Comparisons between Variations of Ranking and Rating Tasks...; 2007; Thomas, R. K., Allenza, J., Behnke, C. S.
- Behavioral self-report measures. International extensions; 2006; Thomas, R. K., Klein, J. D.
- Merely Incidental?: Effects of Response Format on Self-reported Behavior; 2006; Thomas, R. K., Klein, J. D.
- Response Order Effects in International Online Surveys; 2006; Thomas, R. K., Greenfield, S., Bremer, J.
- Attitude Measurement in Phone and Online Surveys: Can Different Modes and Samples Yield Similar Results...; 2006; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Response format effects in self-report of political and non-political contributions; 2005; Thomas, R. K. et al.
- Rating versus comparative trade-off measures. Trending changes in political issues across time and predictive...; 2005; Thomas, R. K. et al.
- A Comparison of an Online Card Sorting Task to a Rating Task; 2005; Thomas, R. K., Bayer, L. R., Johnson, A. M., Behnke, C. S.
- A Comparison of Presidential Candidate Vote Intention Measures in U.S. Elections; 2005; Thomas, R. K., Krane, D., Sanders, M. G., Behnke, C. S.
- To Vote or Not to Vote?: A Comparison of Vote Intention Measures; 2005; Thomas, R. K., Sanders, M. G., Smith, R., Behnke, C. S.
- Response Order Effects in Online Surveys; 2005; Thomas, R. K., Behnke, C. S., Johnson, A. M.
- How Does Social Desirability Affect Responses?: Differences in Telephone and Online Surveys; 2005; Taylor, H., Krane, D., Thomas, R. K.
- On the primacy of affect in attitude-behavior research; 2004; Thomas, R. K., Schofield, C. M.
- Measuring television viewership through a multi-method approach; 2004; Terhanian, G., Bremer, J., Delaney, T. F., Thomas, R. K.
- Behavioral Intention Measurement: International Findings; 2004; Thomas, R. K., Terhanian, G., Bayer, L. R.