Web Survey Bibliography
Title An Experimental Testing of Format Changes to Reduce Missing Data and Increase
Source RC33 6th International Conference on Social Science Methodology: Recent Developments and Applications in Social Research Methodology, 2004
Access date 14.09.2004
Abstract This paper will report the results of a major experimental test that Nielsen Media Research has undertaken in February 2004 to use design/format modifications aimed at simultaneously (1) raising respondent cooperation as a whole and (2) reducing the amount of missing “person-viewing” data in the TV Ratings diary. A series of format/design changes were incorporated into three experimental versions of the diary. These format/design features were theorized as having the potential to raise cooperation by reducing the cognitive complexity of the diary-keeping task and/or increase the completeness of the person-viewing data recorded in the diaries. Each new diary design will contain a combination of features. One feature affected the size of the diary. A second feature affected the wording and visual presentation of instructions about how to complete the diary. The third change was the use of a ‘step” approach to organizing the diary tasks. A fourth change was to utilize a visually cleaner look to the diary pages. Each design will be mailed to approximately 9,000 homes participating in the February 2004 sweeps (3,000 Black, 3,000 panish Speaking and 3,000 unidentified). Cooperation and imputation rates will be compared using logistic and linear regression models designed to tease out the effects of the different features being tested.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - Lavrakas, P. J. (16)
- An experimental investigation of the effects of noncontingent and contingent incentives in recruiting...; 2012; Lavrakas, P. J., Dennis, J. M., Peugh, J., Shand-Lubbers, J., Lee, E., Peugh, J., Charlebois, O., Murakami...
- Measures of Data Quality Across the RDD Frames; 2012; Lavrakas, P. J.
- Experimenting with Noncontingent and Contingent Incentives in a Media Measurement Panel; 2012; Lavrakas, P. J., Dennis, J. M., Peugh, J., Shand-Lubbers, J., Lee, E.
- Investigating Nonresponse Bias in a Nonresponse Bias Study; 2012; Lavrakas, P. J., Dennis, J. M., Peugh, J., Shand-Lubbers, J., Lee, E., Charlebois, O.
- Changing Survey Methods (Discussion); 2011; Lavrakas, P. J.
- The Future of Internet Research; 2010; Lavrakas, P. J.
- Investigating Data Quality in Cell Phone Surveying; 2010; Lavrakas, P. J., Tompson, T., Benford, R.
- Use of Incentives in Survey Research; 2009; Lavrakas, P. J.
- Advances in Telephone Survey Methodology; 2008; Lepkowski, J. M., Tucker, C., Brick, J. M., de Leeuw, E. D., Japec, L., Lavrakas, P. J., Sangster, R...
- Encyclopedia of Survey Research Methods; 2008; Lavrakas, P. J.
- Surveying Cell Phone Numbers in the United States; 2008; Lavrakas, P. J.
- Testing the Impact of Caller ID Technology on Response Rates in a Mixed Mode Survey; 2005; Trussell, N., Lavrakas, P. J.
- Predicting Smapled Respondents' Likelihood to Cooperate in a Mail Survey: Part III; 2005; Burks, A. T., Lavrakas, P. J., Bennett, M.
- Will a "Perfect Storm" of Cellular-Linked Forces Sink RDD Sampling?; 2004; Lavrakas, P. J.
- The Influence of Incremental Increases in Token Cash Incentives on Mail Survey Response; 2004; Trussell, N., Lavrakas, P. J.
- An Experimental Testing of Format Changes to Reduce Missing Data and Increase; 2004; Lavrakas, P. J., Steve, K. W., Bennett, M., Lai, J. W.