Web Survey Bibliography
Title Comparing respondents of e-mail and mail surveys: understanding the implications of technology
Author Ranchhod, A., Zhou, F.
Source Marketing Intelligence & Planning, 19, 4, pp. 254-262
Access date 17.03.2004
Full text pdf (135k)
Abstract The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e-mail users' on-line skills and experience, on their choice of the new survey medium. This study is based on a sample of 122 responses from UK marketing executives using e-mail and mail questionnaire surveys respectively. The research instrument included measures of respondents' extent of e-mail use, their general knowledge of online communications and their time of using the Internet. Some significant impact of these factors has been identified. The empirical evidence supports the hypotheses that the use of e-mail survey methods is positively connected with high technology awareness and extensive e-mail use. The findings imply that proper survey planning and administration are important for Internet-based marketing surveys and suggest the existence of certain user patterns among different Internet user populations.
Access/Direct link Emerald (full text)
Year of publication2001
Bibliographic typeJournal article
Web Survey Bibliography - United Kingdom (342)
- The Use of Online Methodologies in Data Collection for Gambling and Gaming Addictions; 2009; Griffiths, M. D.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- A Structured Approach For Reducing Bias In Surveys Using Online Access Panels ; 2009; Farrer, N., Dayan, Y.
- Presenting Publications in Online Print Audience Questionnaires; 2009; Carroll, J., Collins, S., Farrer, N.
- Can Lengthy Surveys Work Online? The Experience of TGI GB; 2009; Greene, D., Impedovo, D.
- Mobile research - the fifth methodology?; 2009; Snaith, T.
- Online Opinions: A Pilot Study to Extend the UK's Social Data Collection Capabilities; 2009; Dunn, E.
- Best practices in mobile research; 2009; Zahariev, M., Ferneyhough, C., Ryan, C.
- Item non-response rates: a comparison of online and paper questionnaires ; 2009; Denscombe, M.
- The Potential of a Multi-mode Data Collection Design to Reduce non-response bias. The Case of a Survey...; 2009; Sala, E., Lynn, P.
- Mixed Modes and Measurement Error: Comparing face-to-face, telephone and web modes ; 2009; Hope, S., Nicolaas, G., Jäckle, A., Lynn, P., Nandi, A., Campanelli, P.
- Do online translated questionnaires result in higher response rates for patient surveys?; 2009; Boyd, J., Davis, A.
- Qualitative Research via Internet: Asynchronous Online Discussions and the Use of WebCT; 2009; Giatsi Clausen, M., Nicol, M., Gill, J.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- Methods to increase response to postal and electronic questionnaires; 2009; J., Roberts, I., Clarke, M. J., DiGuiseppi, C., Wentz, R., Kwan, I., Cooper, R., Felix, L. M., Pratap...
- Arts-humanities.net – from community website to (social) knowledgebase?; 2009; Reimer, T.
- Estimating the robustness of questionnaire results: lessons from a mixed-mode survey of expectations...; 2009; Bonsall, P., Shires, J.
- Employment Tribunal web survey: Results of an online survey 19 March - 2 April 2009; 2009; Anonymous
- A hybrid online and offline approach to market measurement studies; 2009; Cooke, M., Watkins, N., Moy, C.
- The Internet as a research site: establishment of a web-based longitudinal study of the nursing and...; 2009; Huntington, A., Gilmour, J., Schluter, P., Tuckett, A., Bogossian, F., Turner, C.
- Mobile Phone Interviewing - Why being engaged is a good thing!; 2009; Johnson, A. J., Martin, P.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Potential for technical errors and subverted allocation can be reduced if certain guidelines are followed...; 2009; Hewitt, C. E., Torgerson, D. J., Berger, V. W.
- The psychology of survey response; 2008; Schwarz, N.
- Personal data of 600,000 on lost laptop; 2008; Evans, M.
- Internet surveys and national election studies: A Symposium; 2008; Clarke, H. D., Sanders, D., Stewart, M. C., Whiteley, P.
- Designing online election surveys: Lessons from the 2004 Australian election; 2008; Gibson, R., McAllister, I.
- Mixed Modes and Measurement Error: Study design and literature review; 2008; Hope, S., Nicolaas, G.
- 26 questions to help research buyers of online samples; 2008
- Forms that Work - Designing Web Forms for Usability; 2008; Jarrett, C., Gaffney, G.
- Understanding Society. Some preliminary results from the Wave 1 Innovation Panel ; 2008; Burton, J., Laurie, H., Uhrig, S.C. N.
- ‘Looking at’, ‘Looking up’ or ‘Keeping up with’ People? Motives...; 2008; Joinson, A. N.
- Characteristics of Gay and Bisexual Men Who Drop Out of a Web Survey of Sexual Behaviour in the UK; 2008; Evans, A. R., Wiggins, D., Bolding, G., Elford, J.
- Does interactivity hold the key to respondent engagement?; 2008; Sleep, D., Puleston, J.
- Respondent Incentives in a Multi-Mode Panel Survey: Cumulative Effects on Non-Response and Bias; 2008; Jäckle, A., Lynn, P.
- CAQDAS, Secondary Analysis and the Coding of Survey Data; 2008; Fielding, N.
- Internet dating: a British survey; 2008; Gunter, B.
- Online vs. face-to-face discussion in a web-based research methods course for postgraduate nursing students...; 2008; Campbell, M., Gibson, W., Hall, A., Richards, D., Callery, P.
- Research Instruments: Driving e-Science? ; 2008; Schroeder, R.
- Use of the Internet as a data collection tool: a methodological investigation of online synchronous...; 2008; Evans, A. R., Elford, J., Wiggins, D.
- Validating Check-All and Forced-Choice Question in a Paper Survey of Provincial Park Campground Users...; 2008; Dyck, B., Moore, D.
- Using the ESRC Question Bank: An Online Resource Developed for the Social Survey Research Community; 2008; Gibbs, J. C.
- A Comparison of Item Nonresponse in Web and Pen-and-Paper Surveys of Sexual Behaviour; 2008; Evans, A. R., Elford, J., Bolding, G., Wiggins, D.
- Face-to-face versus web surveying in a high Internet coverage population: differences in response quality...; 2008; Heerwegh, D., Loosveldt, G.
- Open-ended questions and online surveys: the mode effect in relation to length; 2008; Denscombe, M.
- Health behaviours in people who respond to a web-based survey advertised on regional news media; 2008; Adams, J., White, M.
- Mixed mode: the only 'fitness' regime?; 2008; Blyth, B.
- Measuring self-disclosure online: Blurring and non-response to sensitive items in web-based surveys; 2008; Joinson, A. N., Paine, C., Buchanan, T., Reips, U. -D.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.