Web Survey Bibliography
Title A comparison of response characteristics from web and telephone surveys
Author Roster, C. A., Rogers, R. D., Albaurn, G., Klein, J. D.
Source International Journal of Market Research, 46, 3, pp. 359-373
Year 2004
Access date 12.10.2004
Abstract Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general populations. Despite these trends, few studies have systematically compared response differences between the two methods. This article describes a study in which both telephone and web surveys were used to collect data on the corporate reputation of an international firm. Findings reveal significant differences in sample characteristics, response effects and overall costs. In addition to demographic differences, the web garnered a lower response rate, more item omissions, and produced more negative or neutral evaluations than did the telephone survey. Factor structure for the corporate reputation construct was simpler in the web-based data. Predictability of behavioural measures was essentially equivalent between the two modes; however, cost-per-contact was significantly lower in the web survey.
Year of publication2004
Bibliographic typeJournal article
Web Survey Bibliography - International Journal of Market Research (65)
- Lotteries and study results in market research online panels; 2013; Goeritz, A., Luthe, S. C.
- From mixed-mode to multiple devices. Web surveys, smartphone surveys and apps: has the respondent gone...; 2013; Callegaro, M.
- Moving an established survey online – or not?; 2013; Barber, T., Chilvers, D., Kaul, S.
- Using mobile devices to access the realities of youth: How identification with society influences political...; 2013; Smith, M.
- 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies; 2013; Gregori, A., Baltar, F.
- Developments and the impact of smart technology; 2012; Macer, T.
- The role of topic interest and topic salience in online panel web surveys.; 2012; Keusch, F.
- Myths and realities of respondent engagement in online surveys; 2012; Downes-Le Guin, T., Baker, R. P., Mechling, J., Ruyle, E.
- A Smarter Way to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Coverage error in internet surveys Can fixed phones fix it?; 2012; Vicente, P., Reis, E.
- The impact of two-stage highly interesting questions on completion rates and data quality in online...; 2012; M, Hansen, J. M; Smith, S. M.
- Survey methods in an age of austerity: Driving value in survey design; 2012; Williams, J.
- Improving online surveys; 2011; Puleston, J.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Estimating nonresponse bias and mode effects in a mixed-mode survey; 2011; Lugtig, P. J., Lensvelt-Mulders, G. J., Frerichs, R., Greven, A.
- Can search engine advertising help access rare samples?; 2011; Nunan, D., Knox, S.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Online qualitative approaches: an appraisal; 2011; Parker, K.
- Improving response rates in web surveys with default setting: the effects of default on web survey participation...; 2011; Jin, L.
- Using online surveys in Vietnam An exploratory study; 2011; Vu, P. H., Hoffmann, J.
- Machines that lean how to code open ended survey data; 2010; Esuli, A., Sebastiani, F.
- Research into questionnaire design - A summary of the literature; 2010; Lietz, P.
- The ESRC Survey Resources Network - Opportunities for the advancement of survey methods; 2010; Lynn, P., Erens, B.
- Effects of incentives and the Big Five personality dimensions on internet panellists' ratings; 2009; Larson, A. J., Sachau, D. A.
- Using mobile phones for survey research A comparison with fixed phones ; 2009; Vicente, P., Reis, E., Santos, R.
- Media research: can technology replace interviews?; 2009; Windle, R.
- Prospects for mixed-mode data collection in cross-national surveys; 2009; Eva, G., Jowell, R.
- Online audio group discussions: a comparison with face-to-face methods; 2009; Cheng, C. C., Krumwiede, D., Sheu, C.
- Forum - Research 2.0: engage or give up the ghost?; 2009; Oxley, M., Light, B.
- A hybrid online and offline approach to market measurement studies; 2009; Cooke, M., Watkins, N., Moy, C.
- "Connected research" - How market research can get the most out of semantic web waves; 2009; Schillewaert, N., De Ruyck, T., Verhaeghe, A.
- Join the research - participant-led open-ended questions ; 2008; Verhaeghe, A., De Ruyck, T., Schillewaert, N.
- Optimising the language of email survey invitations; 2008; Moskowitz, H., Martin, B.
- Asking the age question in mail and online surveys; 2008; Gendall, P., Healey, B.
- Mixed mode: the only 'fitness' regime?; 2008; Blyth, B.
- The journal's 50th anniversary; 2008; Mouncey, P.
- Web Surveys versus Other Survey Modes – A Meta-Analysis Comparing Response Rates; 2008; Lozar Manfreda, K., Bosnjak, M., Berzelak, J., Haas, I., Vehovar, V.Berzelak, N.
- Simple rating scale formats. Exploring extreme response; 2007; Albaum, G. et al.
- Online access panels and tracking research. The conditioning issue; 2007; Nancarrow, C., Cartwright, T.
- Assessing mobile-based online surveys: Methodological considerations and pilot study in an advertising...; 2007; Okazaki, S.
- Developing reliable online polls; 2006; Sparrow, N.
- Comparing data from online and face-to-face surveys; 2005; Duffy, C., Smith, K., Terhanian, G., Bremer, J.
- 'Hidden' opportunities and benefits in using web-based business-to-business surveys; 2005; Grant, D. B., Teller, C., Teller, W.
- Comparing response distributions of offline and online data collection methods; 2005; Schillewaert, N., Meulemeester, P.
- Online focus groups; 2005; Reid, D. J., Reid, F. J. M.
- Recruitment for online access panels; 2004; Goeritz, A.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Comparison of the quality of qualitative data obtained through telephone, postal and email surveys; 2004; Coderre, F., St-Laurent, N., Mathieu, A.