Web Survey Bibliography

Title Recent converts
Author Fielding, M.
Source Marketing News, 38, 19, pp. 21-22
Year 2004
Database EBSCOhost
Access date 22.11.2004
Abstract Interviews Reinier Heutink, director of research and consulting at commercial market research firm Interview-NSS, on the emergence of Internet research in Europe. Reason for the slow development pace of Internet research in the continent; Factors that made northern European countries the leading regions in Internet research outside North America; Differences between U.S. and European consumers in terms of their willingness to participate in telephone and Internet surveys.
Access/Direct link EBSCOhost (full text)
Year of publication2004
Bibliographic typeJournal article
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Web Survey Bibliography - Marketing News (38)