Web Survey Bibliography
Title Conducting market research using the Internet: the case of Xenon Laboratories
Author Lockett, A., Blackman, I.
Source Journal of Business & Industrial Marketing, 19, 3, pp. 178-187
Year 2004
Database Emerald
Access date 23.11.2004
Abstract The way market research is conducted has changed dramatically over the past 30 years, as a result of both the development of the prevailing view of best practice and the state of technology available to researchers. While it is clear that the World Wide Web (WWW) will increasingly be used as a medium for conducting market research, the full implications of this new channel are not yet fully understood. This paper examines the potential for an Internet-based financial services firm (Xenon Laboratories) to analyse conduct market research using the WWW. The case demonstrates that, by employing a novel approach to market research, Xenon Laboratories is in a unique position to understand the charging structures in its market, the market for international payments using credit or charge cards. In doing so, the paper highlights the opportunity to unobtrusively gather market information from an international group of customers by providing Internet-based value-added services.
Access/Direct link Emerald (full text)
Year of publication2004
Bibliographic typeJournal article
Web Survey Bibliography - Germany (416)
- The impact of forgiving wording and question context on social desirability bias in sensitive surveys...; 2009; Naher, A.- F., Krumpal, I.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- The influence of the field time on data quality in list-based Web surveys; 2009; Goeritz, A., Stieger, S.
- Twisting Rating Scales: Horizontal versus Vertical Visual Analogue Scales versus Categorical Scales...; 2009; Funke, F., Reips, U. -D.
- Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany...; 2009; Fuchs, M.
- Potential of self-administered mobile surveys; 2009; Bosnjak, M.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- Effects of monetary incentives on participation in a two-wave online survey; 2009; Bandilla, W., Haas, I.
- Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants...; 2009; Galesic, M.
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- Results from 6 Independent Web Experiments Comparing Visual Analogue Scales with Categorical Scales; 2009; Funke, F., Reips, U. -D.
- An Online Study on Coping with Anxiety and Disease-Specific Internet Use in Panic Attack Sufferers; 2009; König, D., Hiebler, C., Kryspin-Exner, I.
- Respondents’ Evaluations of Questionnaires: A Single-Item Open-Ended Instrument for Quality Control...; 2009; Baier, C., Kaczmirek, L., Züll, C.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- The impact of privacy concerns on data collection; 2009; Reips, U. -D., Joinson, A. N., Buchanan, T., Schofield Paine, C.
- Online election forecasts; 2009; Faas, T., Geißler, H.
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- Strategies for Increasing Response Rates in Web Surveys and their Differential Effects on Sample Composition...; 2009; Haas, I., Bosnjak, M., Bandilla, W., P., Galesic, M.Couper, M. P.
- GPCP: A German Version of the Scale for Online Privacy Concern and Protection for Use on the Internet...; 2009; Oostlander, J., Reips, U. -D., Buchanan, T.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Förstel, H.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Potential Of The Mobile Internet - What You Ask Is What You Get; 2009; Neubarth, W., Maier, U., Geißlitz, A.
- Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants...; 2009; Mirta, G.
- Using Tag Clouds to Analyse and Visualise Results of Open Ended Questions; 2009; Melles, T., Jaron, R.
- Measuring Perceived Virtual Social Support in Online Self-Help Groups; 2009; Preiß, H.
- Personalization as Strategy to Increase Response Rates; 2009; Althoff, S.
- Integrating Mobile Surveys into digital market research: Recommendations for Mobile Panel operation...; 2009; Friedrich-Freksa, M., de Groote, Z., Metzger, G.
- Social Web and Self-Disclosure = Participation vs. Privacy? Exploring How Users Manage this Dilemma...; 2009; Taddicken, M., Jers, C., Schenk, M.
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Differences in the Visual Design Language of Paper-and-Pencil Surveys Versus Web Surveys A Field Experimental...; 2009; Fuchs, M.
- Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality...; 2009; Hellwig, O., Wirth, T.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Online Reputation Systems: The Effects of Feedback Comments and Reactions on Building and Rebuilding...; 2009; Utz, S., Matzat, U., Snijders, C.
- Coverage- und Nonresponse-Effekte bei Online-Bevölkerungsumfragen ; 2009; Bandilla, W., Kaczmirek, L., Blohm, M., Neubarth, W.
- Using the World-Wide Web to obtain large-scale word norms: 190,212 ratings on a set of 2,654 German...; 2009; Lahl, O., Goeritz, A., Pietrowsky, R., Rosenberg, J.
- The impact of the field time on response, retention, and response completeness in list-based Web surveys...; 2009; Goeritz, A., Stieger, S.
- Human-Survey Interaction: Usability and Nonresponse in Online Surveys; 2008; Kaczmirek, L.
- Internet-basierte Messung sozialer Erwünschtheit: Theoretische Grundlagen und experimentelle Untersuchung...; 2008; Kaufmann, E., Reips, U. -D.
- Sozialforschung im Internet: Methodologie und Praxis der Online-Befragung; 2008; Jackob, N., Schoen, H., Zerback, T. (eds.)
- Does speed in completing an online questionnaire have an influence on its reliability?; 2008; Montag, C., Reuter, M.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- Sensitive Questions in Online Surveys: Experimental Results for the Randomized Response Technique (RRT...; 2008; Coutts, E., Jann, B.