Web Survey Bibliography
Title Means-end chains analysis online
Author Beckmann, S. C., Schroeder, M.
Year 2004
Access date 24.11.2004
Abstract Means-end chain analysis has gained a lot of popularity in recent years both in academic research and in practice. However, the approach has also met quite some criticism, both at the theoretical and at the methodological level. This presentation contributes to the stream of recent attempts of improving the method. A two stage procedure of data collection is resented that combines group interviews including the paper-and-pencil method with an experimental design on the Internet, which allows for measurement of large samples.
Access/Direct link Homepage - conference (abstract)
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - Marketing: Where Science meets Practice, 2004 (4)
- Means-end chains analysis online; 2004; Beckmann, S. C., Schroeder, M.
- Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies; 2004; Devinney, T. M., Louviere, J. J., Coltman, T. R.
- Brand personality research goes online; 2004; Plummer, J., Lee, P.
- Marketing science and market research: Bridging the gap; 2004; Leeflang, P. S. H.