Web Survey Bibliography

Title Strong enough for adults? Interactive television as a research tool
Author Chaplin, J., Mills, J.
Year 2003
Access date 24.11.2004
Abstract The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli. The results are based on responses to video clips of yet-to-be released pop music videos in the run up to Christmas. A commentary is included on some initial research designs which were rejected and the reason for the selected tests.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - 2003 (394)

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