Web Survey Bibliography
Title Is the internet the future of market research? The views of FMCG clients in Europe
Author Carnot, A., Oxley, M.
Access date 25.11.2004
Abstract This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector. The paper provides an understanding of the dynamics involved in the possible adoption process from conventional to interactive research. Given their work within the marketing research industry - part of the information economy - and involvement in the collection and dissemination of ‘bits’ of information rather than physical products, the authors hypothesised that the marketing research industry will be more heavily impacted by this transformation than most. There are two ways of addressing this transformation. The first is from the supply side, measuring the extent to which research agencies are investing and responding to this challenge. However, the supply side was already well covered by papers at this and other conferences. Consequently, the authors felt a more valuable approach would be from the demand side, testing their hypotheses with empirical research to explore what users actually think about the future of research.
Access/Direct link Homepage - conference (abstract)
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2001
Web Survey Bibliography - Net Effects 4: Worldwide Internet Conference and Exhibition, 2001 (8)
- The quality of online panels. A methodological test; 2001; Hoppe, M., Lamp, R.
- Paradata. Concepts and applications; 2001; Jeavons, A.
- Is the internet the future of market research? The views of FMCG clients in Europe; 2001; Carnot, A., Oxley, M.
- Using web research technology to accelerate innovation; 2001; Pawle, J., Cooper, P.
- Values added from Internet research: research usefulness, methodological innovation and global partnerships...; 2001; Eichman, C., Seggev, E., Mezzasalma, A., Licastro, G.
- The mobile Internet revolution and its implications for research; 2001; Cattell, J.
- Volvo attitude survey over the internet. The use of technology to improve organisational effectiveness...; 2001; Turner, C. F.
- A statisticians view. The importance of sampling in online research; 2001; Wildner, R., Conklin, M.