Web Survey Bibliography
Title The research industry’s waning relationship with the respondent. Why fewer people are taking part in surveys and what we can do?
Author MacElroy, W., Erickson, E., Monroe, M., Victoria, D., Bove, F.
Source Marketing Transformation: Research for the Bottom Line, 54th ESOMAR Congress and Exhibition, 2001
Access date 29.11.2004
Abstract This quantitative study of 802 survey responders and non-responders from around the world examines the general public’s acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed surveys are convincing respondents that their time is being wasted; and telephone surveys are more frequently considered an invasion of privacy than mail or online surveys. On the other hand, people will make time for surveys that respect their time and privacy concerns; the activity of survey participation is not considered to be boring per se; and respondents feel that participating in surveys allows them to voice their opinions.
Access/Direct link Homepage - conference (abstract)
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - Marketing Transformation: Research for the Bottom Line, 54th ESOMAR Congress and Exhibition, 2001 (5)
- The research industry’s waning relationship with the respondent. Why fewer people are taking part...; 2001; MacElroy, W., Erickson, E., Monroe, M., Victoria, D., Bove, F.
- Beyond data gathering. Implications of CRM systems to market research; 2001; Flores, L., Briggs, R.
- Joined up research on the eHighway; 2001; Aamli, B. A., Aarts, P., Abens, R.
- New data collection techniques. Hip or hype?; 2001; Tassabehji, R., King, R., Sudbury, M.
- Drop-down, radio button, or fill-in-the-blank? Effects of attribute rating scale type on web survey...; 2001; Hogg, A., Jarrett Masztal, J.