Web Survey Bibliography
Title Beyond data gathering. Implications of CRM systems to market research
Author Flores, L., Briggs, R.
Source Marketing Transformation: Research for the Bottom Line, 54th ESOMAR Congress and Exhibition, 2001
Access date 29.11.2004
Abstract The authors of this paper argue that the rise of new technologies such as databases and the Internet offer both new challenges and opportunities to the market research industry. At a time when CRM is reported to have grown more than 30% a year with projected total revenues of $12.1 billion by the end of 2001, it is noteworthy that few traditional market research firms have seized the opportunity. Despite embracing the Internet for data collection, few research companies have been able to translate research technology and talent to take advantage of this huge business opportunity. Although data collection is a key benefit of the Internet, a bigger potential benefit is the delivery of information and insights to decisions makers via the Internet. The emerging CRM industry makes this a central goal and is reaping the benefits. The paper presents both theoretical and case study findings that offer a new way to relate to market research that can potentially bring the research industry to the top of executives’ priority list.
Access/Direct link Homepage - conference (abstract)
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2001
Web Survey Bibliography - Marketing Transformation: Research for the Bottom Line, 54th ESOMAR Congress and Exhibition, 2001 (5)
- The research industry’s waning relationship with the respondent. Why fewer people are taking part...; 2001; MacElroy, W., Erickson, E., Monroe, M., Victoria, D., Bove, F.
- Beyond data gathering. Implications of CRM systems to market research; 2001; Flores, L., Briggs, R.
- Joined up research on the eHighway; 2001; Aamli, B. A., Aarts, P., Abens, R.
- New data collection techniques. Hip or hype?; 2001; Tassabehji, R., King, R., Sudbury, M.
- Drop-down, radio button, or fill-in-the-blank? Effects of attribute rating scale type on web survey...; 2001; Hogg, A., Jarrett Masztal, J.