Web Survey Bibliography
Title Raising responses among young people. E-diaries, phone motivation and incentives
Author Appel, M.
Access date 30.11.2004
Abstract Response rates are among the hottest topics in the research industry Panel research, in particular, is directly confronted with the effects of declining response rates. In the Netherlands, one of the hardest groups to get co-operation from is young people. This paper focuses on attempts to raise response rates of diary research among groups aged 18 - 29 years. It presents results of a number of tests performed in the Dutch radio diary panel. This paper analyses the relevant factors influencing response rates and the effect of motivational calls during the fieldwork period, reminder cards, and specific incentives. The possibilities of an interesting innovation, the e-Diary, are discussed.
Access/Direct link Homepage - conference (abstract)
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2001
Web Survey Bibliography - Worldwide Radio Conference & Exhibition, 2001 (6)
- Mixing research techniques for a mixed economy; 2001; Twyman, T., Mundy, C.
- Four week radio survey. Evaluating models for extended reach and frequency; 2001; Lyall, A., Neely, M., Rungie, C. M.
- RAJAR respondents. A re-contact survey; 2001; Stockley, J., Farmer, T.
- The comparison of two radio diary methodologies; 2001; Tolkunow, E.
- Is there still a place for non-electronic measurement?; 2001; Kujawski, M., Sawinski, Z., Matuszynski, A.
- Raising responses among young people. E-diaries, phone motivation and incentives; 2001; Appel, M.