Web Survey Bibliography
Title Over the Net. Taking advantage of the Internet in radio measurement
Author Cohen, E., O'Hare, B., Jones, L.
Year 2001
Access date 30.11.2004
Abstract
This paper will cover two key steps in US radio syndicated audience measurement. One step is the first use of the internet in a production environment for any step of the measurement process, specifically the consent stage of the survey. The second step is the testing of an internet-based radio diary, or more specifically, multiple diary designs. This paper details the research behind each initiative.
Access/Direct link
Homepage - conference (abstract)
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - WAM - Worldwide Audience Measurement - Radio, 2004 (5)
- How electronic measurement is transforming the radio landscape in the United Kingdom. The impact of...; 2004; MacKenzie, K., Ridley, B.
- Radio surveys via fixed and mobile telephone; 2004; Goff, E. L., Neraudau, J.
- So you bought yourself a PPM panel … A story of PPM in Belgium and the surplus value for VRT Radio...; 2004; Lardon, S., Quartier, W.
- Is electronic measurement of radio compatible with today's consumer media lifestyles?; 2004; Patchen, R. H., Webb, B. M.
- Over the Net. Taking advantage of the Internet in radio measurement; 2001; Cohen, E., O'Hare, B., Jones, L.