Web Survey Bibliography
Title Is electronic measurement of radio compatible with today's consumer media lifestyles?
Access date 06.12.2004
Abstract This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter – the portable people meter or PPM – for measuring consumers’ use of radio throughout the day. Are the people who agree to join a PPM panel representative of the general population in terms of their media lifestyles? Do their daily activities interfere with electronic radio measurement? The study found similar media lifestyle profiles for the PPM panelists in the Philadelphia market trial and the general population. Also, the PPM panelists reported little trouble keeping their meters with them, both overall and during the key morning daypart. When compared to self-reported diary entries, it appears likely that the PPM improves data precision in ways that could explain observed differences between the two methods, especially in the morning daypart. On balance, the authors conclude that electronic measurement of radio using the PPM system does in fact fit today's consumer media lifestyles.
Access/Direct link Homepage - conference (abstract)
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2004
Web Survey Bibliography - WAM - Worldwide Audience Measurement - Radio, 2004 (5)
- How electronic measurement is transforming the radio landscape in the United Kingdom. The impact of...; 2004; MacKenzie, K., Ridley, B.
- Radio surveys via fixed and mobile telephone; 2004; Goff, E. L., Neraudau, J.
- So you bought yourself a PPM panel … A story of PPM in Belgium and the surplus value for VRT Radio...; 2004; Lardon, S., Quartier, W.
- Is electronic measurement of radio compatible with today's consumer media lifestyles?; 2004; Patchen, R. H., Webb, B. M.
- Over the Net. Taking advantage of the Internet in radio measurement; 2001; Cohen, E., O'Hare, B., Jones, L.