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Web Survey Bibliography

Title No calibration required. Expanding the use of on-line research for new initiatives
Source Congress - Integrating in Business, 2004
Year 2004
Access date 06.12.2004
Abstract

Using data from North America and Western Europe, the authors demonstrate the further usefulness of discrete choice models in that they do not yield substantively different results based on the medium the respondent uses (on-line or off-line). This characteristic provides an opportunity for forecasting models based on discrete choice probabilities to gain the upper hand on normative models that require extensive calibration of on-line data in order to compare to the off-line equivalent.

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Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography (4086)

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