Web Survey Bibliography
Title Electronic measurement of magazine reading. New methodology, new problems, new solutions
Author Mattlin, J.
Year 2002
Access date 07.12.2004
Abstract Knowledge Networks has tested a new approach to market research in the United States by using a random-digidial sample for panel recruitment and equipping panel households with a device connecting their television sets to the Internet. This approach was used to field five experimental magazine reading questionnaires to this panel. Overall, recent reading levels from the test closely reflected those of MRI. Estimates of subscription levels also came close to actual subscription levels. While there were differences between the experiment’s recent reading data and MRIs that were related to the position, size, and clarity of the logos in the questionnaire, and differences by publication frequency, these can be addressed through adjustments to the questionnaire. There were also differences between the experiment’s and MRI’s estimates with respect to genre, but these differences suggest one of the possible advantages of self-administration of magazine audience surveys.
Access/Direct link Homepage - conference (abstract)
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - Web-TV surveys (33)
- Lessons to keep in mind when interviewing via Webcam; 2012; Carlon, M.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- Transitioning from Self-Reports to Self-Installed Electronic Audience Measurement; 2008; Trussell, N., Vanno, L., Matthess, E., Bailey, J., Link, M. W.
- Nonresponse Bias in Two Methods of Panel Recruitment ; 2007; DiSogra, C., Slotwiner, D., Clinton, S., Chan, E., Hendarwan, E., & Zheng, W.
- Digital Video as Research Practice: Methodology for the Millennium; 2005; Shrum, W., Duque, R., Brown, T.
- Valuation of Natural Resource Improvements in the Adirondacks; 2004; Banzhaf, S., Burtraw, D., Evans, D., Krupnick A.
- So you bought yourself a PPM panel … A story of PPM in Belgium and the surplus value for VRT Radio...; 2004; Lardon, S., Quartier, W.
- Exposure data for online media in a mixed media planning database: Research concept and online media...; 2004; Schneller, J., Faehling, G.
- Methodological Aspects of on-line Qualitative Research; 2004; Hak, T.
- Picture This! Exploring Visual Effects in Web Surveys; 2004; Couper, M. P., Tourangeau, R., Kenyon, K.
- Race-of-Interviewer Effects: What Happens on the Web?; 2004; Krysan, M., Couper, M. P.
- Mode-Effects in Pre-Recruited Panels of Full Population?; 2004; Bandilla, W., Bosnjak, M., Altdorfer, P., Lohmann, H.
- Nonresponse to Private and Sensitive Survey Questions; 2004; Montenegro, X.
- An Analysis of Frequency and Duration of Search on the Internet; 2004; Bhatnagar, A., Ghose, S.
- Installing peoplemeter TAM panels in 2000; 2003; Sellick-Petra, A.
- Strong enough for adults? Interactive television as a research tool; 2003; Chaplin, J., Mills, J.
- The Advent of internet surveys for political research: comparison of telephone and internet samples; 2003; Berrens, R. P., Bohara, A. K., Jenkins-Smith, H. C., Silva, C. L., Weimer, D. L.
- Better television audience measurement through cable and satellite set top boxes; 2002; Harvey, B., Jarvis, T., Booth, R.
- The end of measurement as we know it?; 2002; Green, A.
- Internet panel as a tool for TV programme appreciation research; 2002; Hammersma, M., Appel, M.
- Quality control of TV peoplemeter panels; 2002; Chavenon, H., Khoury, J.
- Electronic measurement of magazine reading. New methodology, new problems, new solutions; 2002; Mattlin, J.
- A cup of tea, a sofa and a remote control. The world of research through interactive TV; 2002; Walker, D. A.
- IAPI (Internet Aided Personal Interview); 2002; Muehlenfeld, H. -U.
- Nonresponse Error and Mode Effects in the Web-Enabled Survey on Civic Attitudes and Behaviors after...; 2002; Thalji, L., Langer, M., Pulliam, P., Wiebe, E. F.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.
- A Comparison of the Random Digit Dialing Telephone Survey Methodology with Internet Survey Methodology...; 2001; Chang, L. C., Krosnick, J. A.
- A Free Web TV for Your Thoughts; 2001; Longstreth, A.
- Online Methodologies And Best Practices; 2001; Frankovic, K. A.
- Evaluating Nonresponse in a Web-Enabled Survey on Health and Aging; 2001; Wiebe, E. F., Eyerman, J., Loft, J. D.
- Probability Based Internet Surveys: A Synopsis of Early Methods and Survey Research Results; 2001; Huggins, V. J.