Web Survey Bibliography

Title A new paradigm in interactive audience measurement. Census methodology used to produce online audience ratings
Author Webb, R., Long, M., Caldwell, J.
Year 2003
Access date 08.12.2004
Abstract This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - 2003 (396)

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