Web Survey Bibliography
Title The Canadian experience in developing an outdoor reach & frequency model. Getting from there to here!
Author Falbo, M. E., van der Burgt, J.
Year 2003
Access date 08.12.2004
Abstract This paper describes the utilization of GPS/cellular technology to record routes/distances traveled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various demographic target groups by outdoor advertising.
In Canada, the Canadian Outdoor Measurement Bureau (COMB) is currently carrying out surveys using this technology. Planned as a multi-phase program, this first phase was intended to calibrate existing reach-frequency models. Future phases will be used to build a national database of driving patterns, and hence exposures to outdoor advertising, by geographic and demographic targets.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - Other new technologies (163)
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- Continuous Measurement of Musically-Induced Emotion: A Web Experiment ; 2009; Egermann, H., Nagel, F., Altenmueller, E., Kopiez, R.
- Survey Research in Virtual Worlds: Second Life R as a Research Platform; 2009; Hill, C., Dean, E.
- Computer-Assisted Audio Recording (CARI): Repurposing a Tool for Evaluating Comparative Instrument Design...; 2009; Edwards, B., Hicks, W., Tourangeau, K., Harris-Kojetin, L., Moss, A.
- Paradata and Blaise: A Review of Recent Applications and Research; 2009; O’Reilly, J.
- Quality assurance through Computer Audio- Recorded Interviewing (CARI): The Statistics New Zealand Case...; 2009; Seymour, C.
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.
- Summaries of Address-Based Sampling Presentations at the AAPOR Annual Meeting; 2009; W., Daily, G., Shuttles, D. C., Yancey, L. T., Thu Burks, A., Bourquin, C.Link, M. W.
- Using Web 2.0 application Twitter for formative course evaluation: a case study; 2009; Burger, C., Stieger, S.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- Comparing river respondents to panelists; 2008; Brien, D., Courtright, M., Stark, M.
- How do online communities compare to online panels?; 2008; Heist, G. S., Sanders, M. S.
- Data Collection on Handheld Computers with Voice Recognition Technology; 2008; Malakhoff, L.
- The Role of New Technology and its’ Effect on Best Practices Methodology; 2008; Kendall, E.
- How Animated Agents Affect Responses in Open-Ended Interviews about Alcohol Use; 2008; Person, N. K.
- Virtual Interviews on Mundane, Non-Sensitive Topics: Dialog Capability Affects Response Accuracy More...; 2008; Conrad, F. G., Schober, M. F., Jans, M., Orlowski, R. A., Nielsen, D.
- The MacroPoll Wireless Experience: Development and Lessons Learned.; 2008; Austin, J. D., Zullwack, R., Dyer, A., Dayton, J. J.
- Pilot Development of a Smartphone-Enabled Full-Probability Panel; 2008; Hill, C., Biemer, P. P., Coombs, D., Eyerman, J.
- Predicting Survey Bias in a Brave New Mobile World: Using the Behavioral Theory of Lifestyle Adoption...; 2008; Ehlen, P., Ehlen, J.
- Experiments in Visual Survey Design for Mobile Devices; 2008; Peytchev, A., Hill, C.
- Virtual Assisted Self Interviewing (VASI) : An Expansion of Survey Data Collection Methods to the Virtual...; 2008; Bell, M. W., Castronova, E., Wagner, G. G.
- Communicative Channels, Cognitive Processes and Question Understanding: Results from a Randomized Field...; 2008; Fuchs, M.
- Face-to-Face Surveys; 2008; Dykema, J., Basson, D., Schaeffer, N. C.
- Using Chat Tools to Perform Evaluation Interviews Eve-Marie Larsen; 2007; Larsen, E.-M.
- Crypto law survey; 2007; Koops, B. -J.
- Guidelines for Designing Questionnaires for Administration in Different Modes; 2007; Martin, E.; Hunter, J. E.; DeMaio, T.; Hill, J.; Reiser, C.; Gerber, E.; Styles, K.; Dillman, D. A.
- Video Web Surveys: Results from field-experimental comparisons with text-based Web surveys; 2007; Fuchs, M., Funke, F.
- Using Technology to Improve Data Quality; 2007; Cunningham, J., Pearson, C., Parkhurst, D.
- Maximising respondent engagement: The use of rich media; 2007; Reid, J., Morden, M., Reid, A.
- Reducing Nonresponse by SMS Reminders in Mail Surveys; 2007; Virtanen, V., Sirkiä, T., Jokiranta, V.
- New Market Insights by Analysing Public Online Communication ; 2007; Troemel, M.
- Quality of Online Research: Does it Improve Results? ; 2007; Lindemann, M.
- testMaker An Open Source Tool for Web-based Aptitude Testing ; 2007; Milbradt, A., Zimmerhofer, A., Hornke, L. F.
- Online Research 2.0 » Join the MindVoyage ; 2007; Gadeib, A., Lichter, C.
- Keeping up with the "Now Technology": Communication on Respondents' Own Channel; 2007; Kendall, E.
- Dialogue Capability and Perceptual Realism in Survey Interviewing Agents; 2007; Schober, M. F., Conrad, F. G.
- Automating the Survey Interview with Dynamic Multimodal Interfaces; 2007; Johnston, M.
- Is It Self-Administered if the Computer Gives You Encouraging Looks? ; 2007; Cassell, J., Miller, P. V.
- Comparison of Cell Phone-Only and Landline Households; 2007; McKinney, R.
- Social desirability effects on computerized and paper-and-pencil questionnaires; 2007; Booth-Kewley, S., Larson, G. E., Miyoshi, D. K.
- Physical or Virtual Presence of the Experimenter: Psychological Online-Experiments in Different Settings...; 2006; Ollesch, H., Heineken, E., Schulte, F. P.
- Mplus; 2006; Muthen, L. K., Muthen, B. O.
- A study of the suitability of videophones for psychometric assessment; 2006; Demiris, G., Oliver, D., Courtney, K.
- Flexibility of FOMM (Flexible Online Mixed Methods Design with a Feed-back Loop); 2006; Lobe, B., Vehovar, V.
- Qualitative research online: Self-reported pros and cons of being chat-interviewed online with web cameras...; 2006; Davidovich, U., Uhr, H.
- Using Instant Messaging for Internet-based interviews; 2006; Goeritz, A., Stieger, S.
- Using personal digital assistants (PDAs) for the collection of safety belt use data in the field; 2006; Vivoda, J. M., Eby, D. W.
- Computer adaptive testing; 2005; Gershon, R. C.
- Trust, Identity, and the Effects of Voting Technologies on Voting Behavior; 2005; Oostveen, A. M., Besselaar, P.
- Factors to Weigh When Considering Electronic Data Collection; 2005; Courtney, K. L., Craven, C. K.