Web Survey Bibliography

Title Specific issue reach and specific issue effects. A welcome add on for print in the measurement of reach and effects in a mixed media campaign
Author den Boon, A., Faasse, J.
Year 2003
Access date 08.12.2004
Abstract The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach has been investigated in the Dutch market. The paper treats methodological issues: how the new method can be used in print audience research and how it can be combined with the measurement of the effects of print and television.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography - 2003 (396)

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