There are five easy steps that any company can take to design and execute an effective online customer survey program. The process is quick, inexpensive and guaranteed to yield invaluable results. The steps include: 1. buy-in phase: Everyone in the organization must be made aware of the upcoming customer survey program, educated as to its benefits and committed to acting upon the results. 2. survey design: A well-designed online customer survey is essentially the collection of valid, reliable, action-producing data. 3. survey administration: The success of any online survey program can be boosted through the use of respondent incentives and regular e-mail reminders. 4. survey analysis: Blending the feedback of hundreds or thousands of customers into a single coherent voice can be tricky, but is vitally important if meaningful conclusions are to be reached. 5. results implementation: The results implementation stage is where the proverbial rubber meets the road.