Web Survey Bibliography
Title Does Voice Matter? An Interactive Voice Response (IVR) Experiment
Author Couper, M. P., Singer, E., Tourangeau, R.
Source Journal of Official Statistics, 20, 3, pp. 551-570
Year 2004
Access date 15.12.2004
Full text pdf (122k)
Abstract Audio-CASI and its telephone counterpart, interactive voice response (IVR, also called telephone ACASI), have been shown to increase the reporting of socially undesirable behaviors relative to interviewer-administered surveys. But the development of the recorded voice files is a costly and time-consuming undertaking, and may in fact reintroduce some social presence, with respondents reacting to characteristics of the voice such as gender. One potential solution to both these problems may be the use of computer-generated voices (text-to-speech systems). We conducted an experiment to explore these issues, using an IVR survey on sensitive topics. We contrasted live interviewers (CATI) and recorded human voices with two different text-to-speech (TTS) systems, one sounding more human-like, the other more machine-like. We crossed this with gender of the voice, yielding a 4*2 experiment. Equal numbers of male and female subjects were recruited by telephone from list-based samples of Michigan residents and randomly assigned to mode, yielding almost 1,400 completes. We examined the effect of gender and “humanness” of voice on the reporting of socially desirable and undesirable behaviors. We also examined respondents’ reactions to the different voices and compared break-off rates across the different conditions to explore whether TTS systems could be a reasonable alternative to recorded human voices for audio-CASI and IVR applications.
Access/Direct link Homepage - journal (full text)
Year of publication2004
Bibliographic typeJournal article
Web Survey Bibliography - Journal of Official Statistics (75)
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- Breakoff and Unit Nonresponse Across Web Surveys; 2011; Peytchev, A.
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- The Presentation of a Web Survey, Nonresponse and Measurement Error among Members of Web Panel; 2009; Tourangeau, R., Groves, R. M., Kennedy, C., Yan, T.
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- Dual Frame Web#Telephone Sampling for Rare Groups; 2006; Blair, E., Blair, J.
- Merely Incidental?: Effects of Response Format on Self-reported Behavior; 2006; Thomas, R. K., Klein, J. D.
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- Can Web and Mail Survey Modes Improve Participation in an RDD-based National Health Surveillance?; 2006; Link, M. W., Mokdad, A.
- Dropouts on the Web: Effects of Interest and Burden Experienced During an Online Survey; 2006; Galesic, M.
- Propensity Score Adjustment as a Weighting Scheme for Volunteer Panel Web Surveys; 2006; Lee, Sunghee
- Use and Non-use of Clarification Features in Web Surveys; 2006; Conrad, F. G., Couper, M. P., Tourangeau, R., Peytchev, A.
- Putting a Questionnaire on the Web is not Enough # A Comparison of Online and Offline Surveys Conducted...; 2006; Faas, T., Schoen, H.; de Rouvray, C.
- An Experimental Study on the Effects of Personalization, Survey Length Statements, Progress Indicators...; 2006; Heerwegh, D., Loosveldt, G.
- How to Mix Modes; 2005; de Leeuw, E. D.
- Promoting Uniform Question Understanding in Today's and Tomorrow's Surveys; 2005; Conrad, F. G., Schober, M. F.
- To Mix or Not to Mix Data Collection Modes in Surveys; 2005; de Leeuw, E. D.
- Telephone, Internet, and Paper Data Collection Modes for the Census 2000 Short Form; 2005; Schneider, S. J., Cantor, D., Malakhoff, L., Arieira, C., Segel, P., Nguyen, K.-L., Guarino Tancreto...
- List-based Web Surveys: Quality, Timeliness, and Nonresponse in the Steps of the Participation Flow; 2004; Pratesi, M., Lozar Manfreda, K., Biffignandi, S., Vehovar, V.
- List-based Web Surveys: Quality, Timeliness, and Nonresponse in the Steps of the Participation Flow; 2004; Pratesi, M., Lozar Manfreda, K., Biffignandi, S., Vehovar, V.
- Does Voice Matter? An Interactive Voice Response (IVR) Experiment; 2004; Couper, M. P., Singer, E., Tourangeau, R.
- TADEQ: A Tool for the Documentation and Analysis of Electronic Questionnaires; 2004; Bethlehem, J., Hundepool, A.
- Identifying and Reducing Response Burdens in Internet Business Surveys; 2004; Haraldsen, G.
- Weighting methods; 2003; Kalton, G., Flores Cervantes, I.
- Prevention and Treatment of Item Nonresponse; 2003; de Leeuw, E. D., Hox, J., Huisman, M.
- Models in the Practice of Survey Sampling (Revisited); 2002; Kalton, G.
- A Comparison Between Mail and Web Surveys: Response Pattern, Respondent Profile, and Data Quality; 2002; Kwak, N., Radler, B.T.
- Developing Usability Guidelines for AudioCasi Respondents with Limited Literacy Skills; 2000; Schneider, S. J., Edwards, B.
- Technology Effects: Do CAPI or PAPI Interviews Take Longer?; 2000; Fuchs, M., Couper, M. P., Hansen, S. E.
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- A Comparison of Mail and E-mail for a Survey of Employees in U.S. Statistical Agencies; 1999
- A Disk by Mail Survey of Pupils in Primary Schools: Data Quality and Logistics; 1999; van Hattum, M. J. C., de Leeuw, E. D.