Web Survey Bibliography
Title Fundamentals of Marketing Research
Author Smith, S. M., Albaum, G. S.
Source SAGE Publications: Thousand Oaks
Year 2004
Access date 17.01.2005
Abstract Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.
Access/Direct link Homepage - Amazon.com; Homepage - Sage Publications
Year of publication2004
Bibliographic typeBook
Web Survey Bibliography - Email surveys (319)
- Mail and Internet Surveys ; 2008; Dillman, D. A.
- The influence of advance letters on response in telephone surveys; 2007; de Leeuw, E. D., Callegaro, M., Hox, J., Korendijk, E., Lensvelt-Mulders, G. J.
- The case for publishing (some) online polls; 2007; Taylor, H.
- Reinterview: A tool for survey quality improvement; 2007; Feindt, P. et al.
- Overcoming challenges to conducting online surveys; 2007; Ye, J.
- Opportunities and constraints of electronic research; 2007; Roberts, L. D.
- Online market research, 5th Edition; 2007; Comley, P.
- Mixed-mode surveys with Netservey; 2007; Papagiannidis, S., Li, F.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- A comparison of forced-choice and mark-all-that-apply formats for gathering information on health insurance...; 2007; Ericson, L., Nelson, C. T.
- When epidemiology meets the internet: Web-based surveys in the millennium cohort study ; 2007; Smith, B., Smith, T. C., Gray, G. C., Ryan, M. A. K.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- Data Preservation; 2007; Wyner, G. A.
- Visual Design, Order Effects, and Respondent Characteristics in a Self-Administered Survey; 2007; Stern, M. J., Dillman, D. A., Smyth, J. D.
- Effects of Answer Space Size on Responses to Open-ended questions in mail surveys; 2007; Israel, G. D.
- Understanding people. Sample matching; 2006; Rivers, D.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Testing on the Internet: Issues, challenges and opportunities in the field of occupational assessment...; 2006; Bartram, D.
- A framework for survey breakoffs; 2006; Peytchev, A.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2006; 2006
- Online Student Ratings: Increasing Response Rates; 2006; Nelson, D. L.
- Using email questionnaires for research: Good practice in tackling non-response; 2006; Michaelidou, N., Dibb, S.
- Conducting Intensive Interviews Using Email; 2006; McCoyd, J. L. M., Schwaber Kerson, T.
- Sampling Methods for Web and E-mail Surveys; 2006; Fricker, R. D.
- An Application of E-mail Suvey Using a Word Form; 2006; Graeml, A. R., Csillag, J. M.
- Conducting Online Surveys; 2006; Van Selm, M., Jankowski, N. W.
- Comparison of Web and mail surveys for studying secondary consequences associated with substance use...; 2006; McCabe, S. E., Couper, M. P., Cranford, J. A., Boyd, C. J.
- The total survey error approach. A guide to the new science of survey research; 2005; Weisberg, H. F.
- E-mail versus Web survey response rates among health education professionals; 2005; Kittleson, M. J., Brown, S. L.
- Using the Internet to Survey College Students About Their Law School Plans; 2005; Meinhold, S. S., Gleiber, D. W.
- Similarity and Helping Behavior on the Web: The Impact of the Convergence of Surnames Between a Solicitor...; 2005; Guéguen, N., Pichot, N., Le Dreff, G.
- Effects of Survey Mode on Self-Reports of Adult Alcohol Consumption: A Comparison of Mail, Web and Telephone...; 2005; Link, M. W., Mokdad, A.
- Electronic Surveys – Pros and Cons; 2005; Anonymous
- A Report on the 2005 ISSP Non-Response Survey; 2005; Smith, T. W.
- Modes of Data Gathering in International Survey Research; 2005; Diez-Nicolás, J.
- Prenotification in online access panel surveys: E-mail versus mobile text messaging (SMS); 2005; Neubarth, W., Bosnjak, M., Bandilla, W., Couper, M. P., Kaczmirek, L.
- E-mail Subject Lines and Their Effect on Web Survey Viewing and Response; 2005; Porter, S. R., Whitcomb, M. E.
- E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response...; 2005; Roy, A., Berger, P. D.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- Smoking Cessation Research via the Internet: A Feasibility Study; 2005; Stoddard, J. L., Delucchi, K. L., Muñoz, R. F., Collins, M., Pérez-Stable, E. J., Augustson,...
- Predicting Smapled Respondents' Likelihood to Cooperate in a Mail Survey: Part III; 2005; Burks, A. T., Lavrakas, P. J., Bennett, M.
- The Effect of Incentives on Two Physician Mail Surveys: A Response Rate Comparison; 2005; Christian, J.
- Online Data Collection: Strategies for Research; 2005; Granello, D. H., Wheaton, J. E.
- A field study comparing online and offline data collection methods for identifying product attribute...; 2005; Sethuraman, R., Kerin, R. A., Cron, W. L.
- Perceptions of journal quality and research paradigm: results of a web-based survey of British accounting...; 2005; Lowe, A., Locke, J.
- Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation; 2005; Brengman, M., Geuens, M., Weijters, B., Smith, S. M., Swinyard, W. R.
- The Data Documentation Initiative. The value and significance of a worldwide standard; 2004; Blank, G., Rasmussen, K. B.
- Asking questions. The definitive guide to questionnaire design-for market research, political polls,...; 2004; Bradburn, N. M., Sudman, S., Wansink, B.
- When the Ethic is Functional to the Method: The Case of E-Mail Qualitative Interviews; 2004; Olivero, N., Lunt, P.

